• Natural Ginseng Extract
• Natural Guarana Extract
• Natural Caffeine From Green Coffee
• Natural L-Theanine
• Natural Flavoring
ATHON ENERGY INTRODUCES THEIR NEW RANGE OF ENERGY DRINKS TO A MARKET THAT WANTS TO BE DOING A BIT MORE WITH THEIR LIFE.
The energy drink category is projected to maintain a steady 6.5% CAGR until 2027 as new brands and new consumers are rapidly entering the market—one of the most exciting and unique energy drinks coming to the market is Athon Energy. “It’s completely different from any other drink in the market and will change the way people visualize the taste and design image of Energy Drinks,” says VNA Beverages CEO Fabrizio Alcobe-Garibay.
Athon Energy brings a new option of energy drinks packed with natural flavors, sugars, functional extracts, and between 70-110 fewer calories than the leading brands in the market. They may be new to the market, but they have a range of flavors that the competition has never thought of or considered, giving their audience a new burst of flavor in each original edition they try.
Their improved flavor profiles come in eye-catching can designs. “We chose to channel our efforts in incorporating prevalent design elements from the fashion industry and making the best drink possible to connect with a younger audience,” says Daniel Gomez, VNA Beverages CMO. All flavors have also been named after Greek gods and goddesses, associating each can’s taste with mythical power and style.
We have already been testing the waters and receiving positive reviews. Many people mention that the product is a healthier, more aesthetic, better tasting, and overall better alternative to the top energy drink brands. Athon Energy will make its debut in September 2021 on the Athon Energy website and Amazon, followed by placement in conventional and convenience stores initially within the Miami region in partnership with Mr. Checkout Distributors. If you would like to learn more about Athon Energy, visit their website AthonEnergy.com or follow them on Facebook, Instagram, or Twitter.
“Most relevant Energy Drink brands were created in the ’90s when heavy metal positioning was more popular; most of the newer brands followed suit, unfortunately. So our focus for Athon was developing an Energy Drink brand with more modern preferences in all regards.” – Fabrizio Alcobe-Garibay, VNA Beverages CEO
“In my 15 years in the Beverage industry, I don’t think I’ve seen a product like this one. By choosing to channel our efforts on incorporating trendy design elements from the fashion industry·we’ve been able to create a special drink. In addition, Athon has been testing better than we could have ever imagined.” – Daniel Gomez, VNA Beverages CMO
“We’ve been sending the product to Gen Z’s all over the country, and the reviews have been spectacular. One example is the Sigma Alpha Epsilon Fraternity at UC Berkeley. We sent a mixed case to them, and they were out of product in less than two days and asked us to sell and ship more immediately.” – Fabrizio Alcobe-Garibay, VNA Beverages CEO