Market Insight
Global Athleisure Market is expected to grow at a robust growth rate over the forecast period from 2020 to 2023, according to the latest research report from Market Research Future (MRFR). The research report profiles the global athleisure market in detail and provides readers with a comprehensive overview of the market. The market’s historical growth trajectory, present conditions, and future growth prospects are studied in the report. The report provides a comprehensive overview of the market’s historical growth trajectory by detailing the historical stats regarding the market. Future projections are based on the detailed historical stats offered in the report. Based on this platform, future projections for the athleisure market’s growth trajectory over the forecast period are provided in the report. The report also profiles the leading players in the global athleisure market and gives readers a comprehensive analysis of the leading players in the global athleisure market. The report also profiles the major drivers and restraints affecting the global athleisure market. The factors making the market tick and those holding the market back are studied in detail in the report. The impact of the COVID-19 pandemic on the athleisure market is also assessed in the report.
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Athleisure comprises apparel that can be worn for athletic pursuits as well as casual wear. Such apparel has become widely popular over the last few years due to the growing popularity of sports activities and the growing demand for comfortable casual wear that can be worn to other occasions. Athleisure comprises a defining fashion trend of the 21st century and has become a major trend all over the world due to the growing globalization of athleisure companies. The increasing popularity of sporting activities such as football, cricket, and hockey is likely to be a major driver for the global athleisure market over the forecast period, as the demand for clothes for these sports has grown correspondingly in the last few years.
The increasing availability of apparel made by Western sportswear giants in emerging regions such as Asia Pacific, Latin America, and the Middle East and Africa is also likely to be a major driver for the global athleisure market. Western players hold a dominant share in the global athleisure market and are likely to grow further over the forecast period on the back of increasing sales in developing countries such as India, China, Japan, Brazil, and Argentina.
Competitive Leaderboard
Leading players in the Global Athleisure Market include Under Armour Inc., Lululemon Athletica, Adidas AG, Nike Inc., H&M, Eysom, Outdoorvoices, Ten Thousand Inc., Isaora, and Human Performance Engineering.
Segmentation
Global Athleisure Market has been segmented based on apparel type, end-use, distribution channel, and region.
By apparel type the athleisure market is segmented into sneakers, yoga pants, shorts, sports bras, leggings, tights & joggers, sports jackets, others. Sneakers and shorts hold a major share in the global athleisure market and are likely to remain among the dominant segments of the market over the forecast period. Sneakers and shorts are basic apparel required for a number of sporting activities, leading to their widespread demand.
By end-use the athleisure market is segmented into men and women. The men segment dominates the global athleisure market at present, however, the growing interest among women in sporting and other fitness activities is likely to drive the women segment of the market over the forecast period.
The global athleisure market has been classified on the basis of distribution channel into store-based and non-store-based. The store-based segment dominates the global athleisure market due to the need to try on clothes and other apparel items before purchasing them.
Regional Analysis
North America dominates the global athleisure market and is likely to retain its dominance over the forecast period. The increasing presence of several major players and increasing interest in sporting activities are the major drivers for the athleisure market in North America.
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