Over half of all households in the world will have at least one smart TV by 2028. North America has already crossed that mark, and by 2028, it is predicted to have surpassed 90%. The rate at which smart TVs are sold around the world is assisting in achieving that aim. Smart TVs will account for roughly 80% of all HD TVs sold by 2020.
The global pandemic of 2020 has also contributed significantly to the expansion of the smart HD TV industry. Hogging TV, mobile, or any other digital medium content rose to record breaking proportions as a result of global lockdowns. During the lockdown last year, many who had never attempted to watch OTT video on a smart screen because they thought it was too difficult tried it. The trend of watching OTT content on larger, connected screens will continue to rise during the projected period, propelling the smart HD TV market forward.
The global smart HD TV market size is expected to reach USD 1223 Billion in 2028 and register a CAGR of 30.2%, according to the latest report by Reports and Data. Technological advancements in electronic devices like smart TVs, increasing penetration of high-speed internet, and rising disposable income across the globe are key factors driving global market revenue growth.
High speed internet is one of the most crucial aspects responsible for proper functioning of smart TVs. Thus, lack of high-speed internet especially due to high costs in several low-income countries and rising concerns of illegal streaming and piracy are key restraints that are expected to hamper global market growth in the coming years.
Samsung Electronics Co. Ltd., LG Electronics Inc., Sony Corporation, VIZIO Inc., Videocon Industries Ltd., Sansui Electric Co. Ltd., Toshiba Corporation, TCL, Panasonic, and Haier Electronics Group Co., Ltd. are some of the leading key players operating in the smart HD TV market.
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Some key highlights in the report:
- Among the screen types, the flat screen segment is expected to account for largest market share among other screen types in the global smart HD TV market throughout the forecast period. Low cost of flat panel TVs and high preference due to easy installation are key factors supporting segment revenue growth.
- Based on screen size, the 46 to 55 inch segment is expected to register highest revenue CAGR over the forecast period. High demand for smart TVs with advanced and appealing features in low prices and growing demand for larger TV screen is fueling market growth.
- Asia Pacific accounted for largest market share of more than 38% in 2020 and is expected to maintain its dominant position throughout the forecast period. High demand for HD display technology, rising adoption of smart televisions, growing adoption of OTT streaming platforms, and increasing usage of high speed internet services are fueling market growth. In addition, high rate of video streaming and growing demand for 4K display technology is supporting market growth in this region.
- The smart HD TV market in North America is expected to register steady revenue growth between 2021 and 2028 owing to factors such as rapid adoption of digitalization, growing demand for smart gadgets equipped with voice control and artificial intelligence, and rising penetration of fast internet. In addition, factors such as increasing adoption of smart homes and smart devices, and high usage of OTT streaming platforms are fueling the market growth.
To identify the key trends in the industry, click on the link below: https://www.reportsanddata.com/report-detail/smart-hd-tv-market
For the purpose of this report, Reports and Data has segmented the global smart HD TV market based on screen size, screen type, panel type, and region:
Screen Size Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028)
- Below 32 Inches
- 32 to 45 Inches
- 46 to 55 inches
- 56 to 65 Inches
- Above 65 Inches
Screen Type Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028)
Panel Type Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028)
Regional Outlook (Volume, Million Units; Revenue, USD Billion, 2018 – 2028))
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
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Table of Content:
Highlights of the TOC:
Chapter 1. Market Synopsis
1.1. Market Definition
1.2. Research Scope & Premise
1.4. Market Estimation Technique
Chapter 2. Executive Summary
2.1. Summary Snapshot, 2019-2027
Chapter 3. Indicative Metrics
Chapter 4. Smart HD TV Market Segmentation & Impact Analysis
4.1. Market Material Segmentation Analysis
4.2. Industrial Outlook
4.2.1. Market indicators analysis
4.2.2. Market drivers analysis
4.2.3. Market restraints analysis
4.3. Technological Insights
4.4. Regulatory Framework
4.5. ETOP Analysis
4.6. Porter’s Five Forces Analysis
4.7. Competitive Metric Space Analysis
4.8. Price trend Analysis
4.9. Customer Mapping
Chapter 5. Competitive Landscape
5.1. Market Revenue Share By Manufacturers
5.2. Manufacturing Cost Breakdown Analysis
5.3. Mergers & Acquisitions
5.4. Market positioning
5.5. Strategy Benchmarking
5.6. Vendor Landscape
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