SEOUL, SOUTH KOREA – Aug. 31, 2026 – AROMATICA, the aromatherapy-based clean beauty brand specializing in scalp and hair care, founded by Jerry Kim, today announced its launch in Target Beauty Studio, Target’s new prestige beauty destination that officially opens September 10 in more than 600 stores nationwide and on Target.com.
As part of Target Beauty Studio’s thoughtfully curated assortment of new prestige, emerging and global beauty brands, AROMATICA will offer Target guests eight scalp and hair care SKUs, including its No. 1 best-selling Rosemary Root Enhancer. The assortment covers scalp cleansing, exfoliation, intensive scalp care and hair conditioning, making it easy for guests to discover and shop AROMATICA alongside what’s new, now and next in beauty.
Founded by Jerry Kim after a journey in Australia that introduced him to the healing power of essential oils, AROMATICA was born to eliminate synthetic fragrances and promote safe, natural alternatives. Driven by a commitment to ingredient transparency, the brand has built expertise through botanical research centered on rosemary. Rooted in this herbal heritage, AROMATICA’s signature Rosemary line delivers a holistic approach to scalp and hair care, combining plant-based formulations with targeted solutions for everyday scalp health.
At launch, Target guests will be able to shop AROMATICA’s scalp and hair care assortment, including:
- Rosemary Scalp Scaling Shampoo 400ml
- Rosemary Scalp Scrub 165g
- Rosemary Hair Thickening Conditioner 180ml
- Rosemary Root Enhancer 100ml — AROMATICA’s hero SKU and No. 1 Best Seller in Amazon U.S.’s “Scalp Treatments” category
“We are excited to bring AROMATICA’s scalp and hair care philosophy to Target guests through Target Beauty Studio,” said Jiwon Kim, Global Business Division Director, AROMATICA. “Target Beauty Studio provides an exciting platform to introduce our aromatherapy-based approach to scalp and hair care to new U.S. consumers. We look forward to helping Target guests discover effective scalp and hair care solutions for their everyday routines.”
Target Beauty Studio is a prestige beauty destination that combines Target’s merchandising authority and elevated shopping experience, making it easier for guests to discover and shop what’s new, now and next in beauty. The reimagined experience brings together an expertly curated assortment of 90 prestige, emerging and global beauty brands and more than 1,600 products across skincare, makeup, haircare, fragrance, bath and body, and nails.
Designed to blend inspiration, expertise and convenience, Target Beauty Studio will feature specialty-level presentation, dedicated Beauty Advisors, Target Circle offers and rotating product spotlights for a discovery-led experience both in-store and online.
Together with Target’s core beauty assortment, Target Beauty Studio creates a one-stop beauty destination for every routine, from everyday skincare and beauty essentials to prestige favorites and the latest beauty finds.
AROMATICA will be available beginning September 10 in Target Beauty Studio locations across the U.S. and on Target.com.
For more information, visit @aromatica.global
About AROMATICA
Founded in 2004, AROMATICA is a premium Korean scalp and skincare brand rooted in aromatherapy. Dedicated to creating safe and effective products, the brand focuses on restoring balance and maintaining healthy conditions for both scalp and skin through carefully selected ingredients and essential oils.
Media Contact
Company Name: WWDSTUDIOSPR
Contact Person: Jihyeon Kim
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Country: South Korea
Website: https://bit.ly/4pIUi5g