Aromatherapy refers to a type of alternative medicine in which naturally extracted aromatic essence are utilized to harmonize, balance, and promote the physical and mental health of patients. It is used as a supplemental medicine for the treatment of chronic stress or anxiety, depression, skin problems, fatigue, respiratory infections, digestive upset and others. The global aromatherapy market size is growing at a decent rate since the past few years and it is projected to maintain the growth rate during the forecast period as well. The global aromatherapy market generated $1.1 billion revenue in 2017 and is projected to showcase a CAGR of 9.4% during the forecast period, to reach $2.3 billion by 2023. The market is growing due to the rising awareness about the therapeutic use of essential oils, increasing consumer preference toward natural products, and increasing prevalence of lifestyle diseases.
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Among the various key players, dōTERRA International, Young Living Essential Oils, Mountain Rose Herbs, Edens Garden, Frontier Co-op and Plant Therapy Essential Oils offer ultrasonic diffusers. The market players such as dōTERRA International, Young Living Essential Oils, Mountain Rose Herbs, Edens Garden and Plant Therapy Essential Oils also offer nebulizing diffusers. In addition, players such as Mountain Rose Herbs, Frontier Co-op and Rocky Mountain Oils offer heat diffusers.
Further, among all market players, Edens Garden, Frontier Co-op, Rocky Mountain Oils and Plant Therapy Essential Oils offer evaporative diffusers. The companies are introducing various high-tech diffusers in aromatherapy market. For instance, in November 2017, Plant Therapy Essential Oils released new portable travel diffuser which allows the users to diffuse their favourite essential oils in their personal space such as car, room and others.
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The players in the aromatherapy market are launching new products to gain a larger share in the market. For instance, in April 2018, Plant Therapy Essential Oils launched an exclusive and limited edition of Mother’s Day set, Dear Mom set. This set includes various products that complete the need of mothers, for relaxing and unwinding. Additionally, it includes Forever Mom synergy blend to promote relaxation and reduces tensions and worries.
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