The global concrete superplasticizers market size is estimated to be USD 5.1 billion in 2019 and is projected to reach USD 7.3 billion by 2024, at a CAGR of 7.4%, between 2019 and 2024. Concrete superplasticizers are used in ready-mix concrete, high performance concrete, precast concrete, self-leveling concrete, fly ash, shotcrete concrete, and many other concrete types. The growing consumption of ready-mix concrete is the major demand booster for the concrete superplasticizers market. This growing consumption of ready-mix concrete is owing to labor shortage and space constraints at construction sites.
The key players in the concrete superplasticizer market are Arkema (France), Sika (Switzerland), BASF (Germany), GCP Applied Technologies (US), Mapei (Italy), Kao Corporation (Japan), Enaspol (Czech Republic), Concrete Additives and Chemicals (India), Rhein-Chemotechnik (Germany), and Rain Carbon (US) among other small domestic manufacturers. New product launch is the the key growth strategy adopted by key concrete superplasticizer manufacturers. Apart from new product launch, expansion is also a key strategy adopted by manufacturers between 2015 and 2019.
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Arkema is a global manufacturer of advanced materials and specialty chemicals. Its major focus is on growth through innovation. In 2018, the company spent 2.7% of its revenue on R&D, which resulted in 244 patent applications in a year. It has total 136 production plants and 15 research centres, globally. Arkema has leading position in 90% of its product offerings, globally. Its strategy is based on targeted acquisitions, innovation, and increased presence in the emerging markets.
BASF is the world’s leading chemical manufacturing company. The company has more than 360 production sites globally and business operations across 90 countries from North America, South America, APAC, Europe, and the Middle East & Africa. Its efficient network of production plants and sales & distribution network has helped the company to maintain its leading position in concrete superplasticizers market. It has spent USD 2.39 billion on R&D out of which 20.0% was allocated for R&D in the functional materials & solutions business segment. This has led to the launch of a number of new formulations of concrete superplasticizers.
GCP Applied Technologies (US)
GCP Applied Technologies is a leading global construction product technology provider. It has 57 manufacturing plants across more than 100 countries, globally. The company has focus on organic growth strategies. For example, in 2018, it established a manufacturing plant for cement admixtures in Japan. This expansion will cater to increasing demand for superplasticizers in APAC. It has a network of regional technical centers in Brazil, Singapore, China, Japan, Germany, and Belgium. In 2018, the company spent USD 20.2 million on R&D, which resulted in the filing of at least 50 patents in a year. These activities helped company to maintain its leading position.
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