MarketsandMarkets forecasts the Application Release Automation Market to grow from USD 2.07 billion in 2018 to USD 5.19 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 20.2% during the forecast period. The market growth is expected to be driven by faster application delivery, applications running in the dynamic Information Technology (IT) environment and focus on reducing Capital Expenditure (CAPEX) and Operational Expenditure (OPEX).
The services segment is expected to witness high growth over the next 5 years. ARA services help organizations through consultation, integration, and support across various verticals in effectively dealing with threats, thereby ensuring visibility and security across all business functions. On the basis of services, the ARA market has been segmented into training, consulting, and integrating, managed services, and support and maintenance. The demand for the ARA services among enterprises is gaining a huge traction, due to the increasing penetration of big data, Internet of Things (IoT), edge computing, cloud, and related technologies.
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In deployment types, the cloud deployment type is expected to grow at a higher CAGR over the next 5 years. The cloud deployment model offers various benefits, such as enhanced security and scalability, improved application quality, and reduced costs. In addition to this, it offers more control, reduced risks, cost-efficiency, and better performance. It covers a broad range of usage-friendly, versatility, and cost-effective features with greater control and security. Furthermore, it enables enterprises in transferring their mission-critical data to the private cloud, without compromising on security and non-sensitive data on the public cloud.
The Small and Medium-sized Enterprises (SMEs) segment is expected to grow at a higher CAGR in the next 5 years. Flexibility, failure prevention, automatic updates, lower CAPEX, collaboration, document control, and security are major reasons for encouraging SMEs to adopt ARA services at a rapid pace.
Among verticals, the retail and consumer goods vertical is expected to grow at the highest CAGR over the next 5 years, due to the rising consumer purchasing power. This vertical generates large volumes of data as it deals with shipping orders and deliverables. Hence, the need to manage such voluminous data is expected to have led to the increased adoption of ARA tool in the retail and consumer goods vertical. Retailers can maintain strong relationships with their customers by gaining real-time business insights.
Under regions, Asia Pacific (APAC) is expected to be the fastest-growing region in adopting ARA tool and services, due to the rapid advancements in telecom, cloud computing, and IoT. The vast and diverse locations, and the increasing customer expectations and competition would create intense operational complexities for enterprises in the region. These complexities have led the enterprises to invest in the standardized ARA tool that can adapt to the changing competitive landscape with minimum customizations.
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The major players in the ARA market include BMC Software (US), CA Technologies (US), Fujitsu (Japan), IBM (US), Micro Focus (US), Microsoft (US), NIIT Technologies (India), Red Hat (US), VMware (US), Attunity (US), Arcad Software (US), Chef Software (US), Clarive (Spain), CloudBees (US), CollabNet (US), Datical (US), Electric Cloud (US), Flexagon LLC (US), Inedo (US), MidVision (UK), Octopus Deploy (Australia), Plutora (US), Puppet (US), Rocket Software (US), and XebiaLabs (US). These players have adopted various growth strategies, such as expansions, acquisitions, partnerships, collaborations, and new product launches. The key strategy often adopted by these players is new product launches and product enhancements to achieve a strong foothold in the ARA market.
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