The global Application Gateway Market size is expected to grow from USD 1.6 billion in 2019 to USD 2.5 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 10.0% during the forecast period. With the increasing use of web applications for competitive business, the number of application attacks is also increasing. Application layer attacks are designed by focusing on specific vulnerabilities or issues. These vulnerabilities or issues can hamper application performance. Application vulnerabilities are spoilt to attack applications and deny services. These application vulnerabilities include injection, broken authentication, sensitive data exposure, and broken access control. Attackers develop new attack types and vectors that are used to launch a new wave of attacks. These attacks threaten users’ privacy. There are different application-layer attacks that aim toward Distributed Denial of Service (DDoS). The different types of DDoS attacks include HTTP flood, slow post, slow read, long-lived Transmission Control Protocol (TCP) sessions, large payload POST, and Common Vulnerabilities and Exposures (CEV) attack vector. For understanding the intensity of the attacks, enterprises need application gateways that provide the necessary security by filtering the application data on networks.
Integration and deployment services to account for the second-highest market share during the forecast period
Integration and deployment services play an important role in helping enterprises run their software applications smoothly on the network architecture. Integration is the process of linking systems within an organization to simplify and automate the business processes. It is a comprehensive and robust security framework, and the most important step toward protecting an entire network infrastructure from advanced cyberattacks. The security system architecture are designed, keeping in mind the standards and compliances set by government bodies and organizations. System integration is an important service in network security for lowering risks, reducing complexities, and increasing the Return on Investment (ROI). They are customized, easily applicable, and assure threat prevention to the maximum extent.
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Large enterprises segment to account for a higher market share during the forecast period
Large enterprises are the early adopters of application gateway solutions, as they use a large number of Internet of Things (IoT) and web applications, which are susceptible to cyberattacks. As these enterprises are large and have different types of IT infrastructure, they are faced with the difficult task of effectively managing the security of several applications across the enterprise. Sensitive business information and documents are communicated regularly via emails and other networks among employees, clients, and vendors, due to which the network security is at risk from cyberattacks. Large enterprises are targeted by cyberattackers due to their high employee count. Therefore, business communications over the network of large enterprises are more susceptible to cyberattacks. These enterprises find it difficult to manage the enterprise network security due to their complex infrastructure.
The major application gateway market vendors include Microsoft (US), SAP (Germany), Orange (France), F5 Networks (US), Palo Alto Networks (US), Forcepoint (US), Zscaler (US), Citrix (US), Akamai (US), Aculab (US), Imperva (US), Barracuda Networks (US), Kemp Technologies (US), Snapt (US), and Avi Networks (US). These players have adopted various growth strategies, such as partnerships, agreements, and collaborations; and new product launches, to further expand their presence in the global application gateway market. New product launches, partnerships, and agreements have been the most adopted strategies by the major players from 2017 to 2019, which helped them innovate their offerings and broaden their customer base.
Microsoft (US) is one of the leading cloud service and solution providers globally. The company invests a major part of its annual revenue in Research and Development (R&D) in enhancing and upgrading its products and services. For instance, Microsoft invested USD 14.7 billion in R&D activities in 2018. Customers across the globe widely adopt the company’s cloud offerings. The company focuses on strengthening its organic and inorganic business growth strategies. Azure Application Gateway is a prominent solution that is offered by Microsoft in the application gateway market. The company is constantly releasing updated versions of the Azure Application Gateway to maintain its position in the market. For instance, in June 2019, Microsoft released custom rules for application gateway, which will help customers protect their networks from different types of attacks, such as cross-site scripting and Standardized Query Language (SQL) injections. Azure Application Gateway’s latest version comprises several new features, such as auto scaling, zone redundancy, static Virtual Internet Protocol (VIP), header rewrite, and faster provisioning. As a part of inorganic growth strategy, Microsoft partnered with Red Hat to introduce the first jointly managed OpenShift offering in the public cloud, combining the power of Red Hat OpenShift and Azure, Microsoft’s public cloud.
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F5 Networks (US) is one of the prominent players in the application gateway market. The company is focused on offering solutions for industries, such as Banking, Financial Services, and Insurance (BFSI), government and public sector, and media. It provides specific solutions for different fields, such as corporations, government, legal, news and media, and tax and accounting. It has a noticeable presence in the regions, such as EMEA, APAC, Latin America, and North America, with 87 offices across the globe. Currently, the company is focused on improving its organic and inorganic growth strategies to expand business operations. For instance, in May 2019, F5 Networks acquired NGINX and expanded its presence in the cloud security industry. It also focuses on expanding its business in high growth markets, such as APAC, as F5 Networks opens the new Center of Excellence (CoE) for product development in Hyderabad, India.
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