According to a report,“Anti-Pollution Skincare Products Market Size, Share & Trends Analysis Report By End User (Male, Female), By Product (Cream, Moisturizer, Face Mask), By Nature (Organic, Conventional) And Segment Forecasts, 2019 – 2025”, published by Grand View Research, Inc.,The global anti-pollution skincare products market size is expected to reach USD 12.13 billion by 2025 registering a CAGR of 4.2%. High pollution levels caused due to rapid urbanization as well as industrialization and rising cases of skin diseases, such as acne, hives, and eczema, are expected to be the key factors augmenting the market growth.In addition, significant rise in the number of vehicles adds to air pollution. According to the WHO, the global air pollution has increased by 8% since 2016. In addition, increasing cases of premature skin aging is driving the demand for skincare products, thereby supporting the market growth. Shifting preferences for natural and organic cosmetics coupled with increasing usage of vegan and environmentally safe products are expected to fuel the demand further.
Rising environmental concerns and chemical bound allergies due to synthetic cosmetics act as key drivers for the market growth. Companies are focusing on technological and product innovations, which is also contributing to the market development. For instance, in May 2019, Golde, a manufacturer of natural health & beauty products, launched Golde Clean Greens Anti-Pollution Face Mask.The product includes chlorella, spirulina, chlorophyll, and mango juice that help fight off pollution and supply oxygen to the skin. In addition, in February 2018, Clariant International Ltd. relaunched RedSnow, an innovative skin defender against pollution and ageing. Moreover, rising awareness about the impact of environmental factors is likely to boost the product demand.
Key Takeaways from the report:
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The market is anticipated to witness growth on account of increasing pollution levels giving rise to fatal diseases and various skin conditions
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In terms of revenue face mask segment is projected to ascend at the fastest CAGR of 5.1% over the forecast years
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Female end-user segment led the global anti-pollution skincare products market with an overall revenue share of over 55.3% in 2018
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Asia Pacific was the leading regional market in 2018 and is projected to maintain its dominance throughout the forecast years
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The industry is highly competitive. Some of the key companies include Avon Products, Inc.; Beiersdorf AG; Kao Corp.; L’occitane International S.A.; and L’Oréal Group
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Regional Insights
Asia Pacific is the largest regional market. Rising air pollution levels in the region, especially in China and India on account of rapid industrialization and urbanization, are driving the product demand. According to the data published by the, global air pollution has grown by 8% in five years. Moreover, in major urban cities like Beijing and Delhi pollution has reached to hazardous levels which can penetrate deep into the lungs causing fatal diseases. North America is expected to register the fastest CAGR from 2019 to 2025 on account of increasing adoption of organic cosmetics. In addition, wide usage of e-commerce platforms in the region acts as a key driver for product sales, thereby supporting market growth.
Anti-Pollution Skincare Products Market Share Insights
Key manufacturers include Avon Products, Inc.; Beiersdorf AG; Kao Corporation; L’occitane International S.A.; L’Oréal Group; Procter & Gamble; Mary Kay, Inc.; Unilever; Johnson and Johnson; and Shiseido Company, Ltd. These companies focus more on product innovation to gain a greater market share. Some of the industry participants are introducing innovation in their product as their key strategy to increase its market share. For instance, in 2019, Orientana launched bioactive anti-pollution skincare cream, which includes extracts, such as Moringa and Schisandra.
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