The global anti-fatigue cosmetics market size is expected to reach USD 18.9 million by 2025, according to a new report by Grand View Research, Inc., registering a CAGR of 4.5% over the forecast period. Growing stress, hectic lifestyle, and unhealthy diet of people around the world have been having a negative impact on their skin, thereby driving the demand for anti-fatigue cosmetics. An increasing number of skincare awareness campaigns by leading cosmetics brands is also likely to expand the scope of various anti-fatigue cosmetics.
The Beauty and Personal Care (BPC) industry has witnessed a decline in the wake of the Covid 19 pandemic, but the impact is not as severe as seen in other industries. Although discretionary spending has reduced, the BPC market has witnessed a consumer behavioral shift towards safe and reliable products. Products that have a lower risk of contamination owing to automation and longer shelf lives helping the rationing of consumer supplies are expected to stand out in the near future. Brands are also focusing on improving their supply lines in terms of strengthening their E-commerce channel along with offering at-home wellness products, which are highly suited in this volatile business environment. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
Creams held the largest revenue share of over 35.0% in 2018, with overnight moisturizers, under-eye creams, and under-eye primers emerging as the most popular products in this category. These products hydrate the skin and reduce dullness, puffiness, dark circles, and pores. Numerous companies have been introducing effective anti-fatigue cosmetics with innovative ingredients to stay ahead of the competition. For instance, Glamglow launched its Brighteyes Illuminating Anti-Fatigue Eye Cream in 2019, aimed at energizing the entire eye area and making it appear well-rested. The fast-absorbing cream nourishes tired-looking under eyes with ingredients such as apple, watermelon, and narcissus extracts, caffeine, linoleic acid, and peptides.
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The online distribution channel is projected to expand at the fastest CAGR of 5.4% over the forecast period owing to the thriving e-commerce industry and growing consumer preference for purchasing cosmetics and personal care products online. Sephora, Amazon, Ulta Beauty, Inc., Feelunique, and Strawberrynet are some of the key e-retailers of anti-fatigue and other cosmetics. Asia Pacific is expected to witness a steady CAGR of 5.2% from 2019 to 2025. Consumers in countries like China, Japan, South Korea, and India have shown a high interest in personal care. This awareness, coupled with increasing purchasing power, will impact the demand for anti-fatigue cosmetics.
Anti-Fatigue Cosmetics Market Report Highlights
- Creams held the largest revenue share of over 35.0% in 2018, with overnight moisturizers, under-eye creams, and under-eye primers emerging as the most popular products in this category
- Asia Pacific is expected to exhibit the highest CAGR of 5.2% from 2019 to 2025 as a result of growing consumer awareness and purchasing power in developing economies like China and India
- North America dominated the anti-fatigue cosmetics market in 2018, accounting for 37.3% of the global revenue share. This can be attributed to the increased prevalence of skin fatigue among consumers in the U.S. and Canada
- The online distribution channel is projected to expand at the fastest CAGR of 5.4% over the forecast period owing to the thriving e-commerce industry and growing consumer preference for purchasing cosmetics and personal care products online
- Key players include L’Oréal S.A.; Unilever; Shiseido Company, Limited; The Estée Lauder Companies Inc.; Bio Veda Action Research Co. (Biotique); Christian Dior SE; Nuxe, Inc.; Mesoestetic; Groupe Clarins SA; and The Ordinary.
Key competitors in this market include L’Oréal S.A.; Unilever; Shiseido Company, Limited; The Estée Lauder Companies Inc.; Bio Veda Action Research Co. (Biotique); Christian Dior SE; Nuxe, Inc.; Mesoestetic; Groupe Clarins SA; and The Ordinary. Companies have been expanding their business by extending production capacity or through merger and acquisition activities. For instance, in June 2016, Bio Veda Action Research Co. (Biotique) announced its plan to invest USD 27.9 million in manufacturing capacity expansion. Similarly, in November 2016, The Estée Lauder Companies Inc. acquired BECCA Cosmetics. This acquisition helped the former expand its makeup portfolio, with a focus on offering more complexion and color products.
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Consumers in recent years have shown a preference for natural and organic beauty products over synthetic chemical-based products. As a result, manufacturers have been incorporating natural products and ingredients into their portfolios. Seaweed, almond, cucumber, aloe vera, pomegranate, Guarana, and citron are among the commonly used natural ingredients in this market. For instance, Ren Clean Skincare’s range of anti-fatigue cosmetics, including body wash, body cream, and exfoliating body scrub, is enriched with Atlantic kelp, sage, geranium, cypress, rosemary, and other energizing ingredients.
The thriving e-commerce industry and growing consumer preference for purchasing anti-fatigue and other cosmetics and personal care products online have significantly driven the market. Social media also plays a crucial role in marketing such products, targeting a growing millennial and young consumer base. Digital marketing through platforms such as YouTube, Instagram, and beauty blogs has become an important strategy to interact with consumers, influence them, and expand their base.
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The global market is highly fragmented with several large, small, and regional players. Companies have been expanding their product line by introducing new cosmetic products in the market. For instance, in September 2017, L’Oréal S.A. introduced its Liftactiv anti-oxidant and anti-fatigue fresh shot under the Vichy brand. Some of the prominent players in the anti-fatigue cosmetics market include:
- L’Oréal S.A.
- Shiseido Company, Limited
- The Estée Lauder Companies Inc.
- Bio Veda Action Research Co. (Biotique)
- Christian Dior SE
- Nuxe, Inc.
- Mesoestetic; Groupe Clarins SA
- The Ordinary
Grand View Research has segmented the global anti-fatigue cosmetics market on the basis of product, distribution channel:
Anti-Fatigue Cosmetics Product Outlook (Revenue, USD ‘000, 2015 – 2025)
Anti-Fatigue Cosmetics Distribution Channel Outlook (Revenue, USD ‘000, 2015 – 2025)
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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