The global anti-fatigue cosmetics market size is expected to reach USD 18.9 million by 2025, according to a new report by Grand View Research, Inc., registering a CAGR of 4.5% over the forecast period. Growing stress, hectic lifestyle, and unhealthy diet of people around the world have been having a negative impact on their skin, thereby driving the demand for anti-fatigue cosmetics. Increasing number of skincare awareness campaigns by leading cosmetics brands is also likely to expand the scope of various anti-fatigue cosmetics.
Key players include L’Oréal S.A.; Unilever; Shiseido Company, Limited; The Estée Lauder Companies Inc.; Bio Veda Action Research Co. (Biotique); Christian Dior SE; Nuxe, Inc.; Mesoestetic; Groupe Clarins SA; and The Ordinary.
Moreover, harmful sunrays and alarming levels of pollution are making the skin dull and lackluster. This is driving the demand for nourishing, anti-fatigue cosmetics. Growing number of skincare awareness campaigns by leading cosmetics brands is also likely to expand the scope of various anti-fatigue cosmetics.
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Creams held the largest revenue share of over 35.0% in 2018, with overnight moisturizers, under-eye creams, and under-eye primers emerging as the most popular products in this category. These products hydrate the skin and reduce dullness, puffiness, dark circles, and pores. Numerous companies have been introducing effective anti-fatigue cosmetics with innovative ingredients to stay ahead of the competition. For instance, Glamglow launched its Brighteyes Illuminating Anti-Fatigue Eye Cream in 2019, aimed at energizing the entire eye area and making it appear well-rested. The fast-absorbing cream nourishes tired-looking under eyes with ingredients such as apple, watermelon, and narcissus extracts, caffeine, linoleic acid, and peptides.
Further key findings from the report suggest:
- Creams held the largest revenue share of over 35.0% in 2018, with overnight moisturizers, under-eye creams, and under-eye primers emerging as the most popular products in this category
- Asia Pacific is expected to exhibit the highest CAGR 5.2% from 2019 to 2025 as a result of growing consumer awareness and purchasing power in developing economies like China and India
- North America dominated the anti-fatigue cosmetics market in 2018, accounting for 37.3% of the global revenue. This can be attributed to increased prevalence of skin fatigue among consumers in U.S. and Canada
- The online distribution channel is projected to expand at the fastest CAGR of 5.4% over the forecast period owing to a thriving e-commerce industry and growing consumer preference for purchasing cosmetics and personal care products online
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Companies have been expanding their business by extending production capacity or through merger and acquisition activities. For instance, in June 2016, Bio Veda Action Research Co. (Biotique) announced its plan to invest USD 27.9 million in manufacturing capacity expansion. Similarly, in November 2016, The Estée Lauder Companies Inc. acquired BECCA Cosmetics. This acquisition helped the former expand its makeup portfolio, with a focus on offering more complexion and color products.
Consumers in recent years have shown preference for natural and organic beauty products over synthetic chemical-based products. As a result, manufacturers have been incorporating natural products and ingredients in their portfolio. Seaweed, almond, cucumber, aloe vera, pomegranate, Guarana, and citron are among the commonly used natural ingredients in this market. For instance, Ren Clean Skincare’s range of anti-fatigue cosmetics, including body wash, body cream, and exfoliating body scrub, is enriched with Atlantic kelp, sage, geranium, cypress, rosemary, and other energizing ingredients.
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Thriving e-commerce industry and growing consumer preference for purchasing anti-fatigue and other cosmetics and personal care products online have significantly driven the market. Social media also plays a crucial role in marketing such products, targeting a growing millennial and young consumer base. Digital marketing through platforms such as YouTube, Instagram, and beauty blogs has become an important strategy to interact with consumers, influence them, and expand their base.
Market revenue from anti-fatigue cosmetics sold through online distribution channels is anticipated to register a CAGR of 4.9% from 2019 to 2025. Ongoing boom in the e-commerce industry has greatly influenced buying behavior of consumers. Buyers have prefer this retail channel as it offers benefits such as convenience, choice, discounts, wider availability of product variants, and numerous payment options. Companies have been increasing their spending on e-commerce to enhance their distribution channels. For instance, L’Oréal SA allots 30.0% of its media expenses to digital networks. Sephora; Amazon; Ulta Beauty, Inc.; Feelunique; and Strawberrynet are some of the key e-retailers of anti-fatigue and other cosmetics.
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Grand View Research has segmented the global anti-fatigue cosmetics market on the basis of product, distribution channel:
Anti-Fatigue Cosmetics Product Outlook (Revenue, USD ‘million, 2015 – 2025)
Anti-Fatigue Cosmetics Distribution Channel Outlook (Revenue, USD ‘million, 2015 – 2025)
About Grand View Research
Grand View Research provides syndicated as well as customized research reports and consulting services on 46 industries across 25 major countries worldwide. This U.S.-based market research and consulting company is registered in California and headquartered in San Francisco. Comprising over 425 analysts and consultants, the company adds 1200+ market research reports to its extensive database each year. Supported by an interactive market intelligence platform, the team at Grand View Research guides Fortune 500 companies and prominent academic institutes in comprehending the global and regional business environment and carefully identifying future opportunities.
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