The anti-counterfeit packaging market is growing rapidly in accordance with the growth in the end-use sector of the packaging market, globally. Factors such as increasing awareness of anti-counterfeiting solutions in the pharmaceutical & healthcare sector and growing demand for packaged food & beverages have significantly contributed to the growth of the anti-counterfeit packaging market. The anti-counterfeit packaging market is classified based on technology, end-use industry, and region. It has experienced continuous progress with regard to technological development and innovations in the packaging industry coupled with growing counterfeiting activities around the world. According to MarketsandMarkets, the global market for anti-counterfeit packaging, in terms of value, is projected to reach USD 211.3 billion by 2026, at a CAGR of 12.5%.
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High growth potential in the emerging Asia Pacific markets is expected to provide new growth opportunities to players in the anti-counterfeit packaging market. The Asia Pacific is projected to be the fastest-growing region in the global anti-counterfeit packaging market during the forecast period, with China being the largest market in this region. Developing economies such as China and India are projected to be the emerging markets, making Asia-Pacific the fastest-growing region in the anti-counterfeit packaging market. These emerging economies focus on adopting the latest technologies and manufacturing processes in various industrial segments. The growth of the anti-counterfeit packaging market in this region is driven by factors such rise in counterfeiting activities, increasing brand awareness, mindfulness amongst buyers about product information, the growing e-commerce industry, developments in printing technologies, and growing concerns regarding the impact of counterfeit packaging on the brand image of products and consumer health.
The pharmaceuticals segment is estimated to be the fastest-growing as well as the largest application segment in the anti-counterfeit packaging market. This trend is projected to continue during the forecast period, due to increased counterfeiting activities in developing countries and increased awareness toward human health & safety. Further, recent incidences of raids on counterfeiters in developed economies has driven pharmaceutical companies in North America and Europe to develop packaging with covert technologies to ensure brand image security.
On the basis of technology, the RFID technology segment is estimated to be the fastest-growing segment as it uses radio waves to read and capture information stored on the tag attached to the product. RFID are used extensively in the packaging industry.
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The anti-counterfeit packaging market has been dominated by large players, such as the Avery Dennison Corporation (US), CCL Industries Inc. (Canada), 3M Company (US), DuPont (US), and Zebra Technologies Corporation (US). The other players in the market are SICPA Holding SA (Switzerland), AlpVision S.A (Switzerland), Applied DNA Sciences Inc. (US), Savi Technology, Inc. (US), and Authentix, Inc. (US). These players have adopted various growth strategies, including expansions, investments, new product developments, and acquisitions, to increase their market shares and enhance their product portfolios.
Avery Dennison Corporation (US) held the leading position in the global anti-counterfeit packaging market in 2020. The company has maintained its leadership position through its strong distribution network cross Asia Pacific, Europe, the Americas, and emerging markets. Avery Dennison Corporation is among the leading manufacturers of packaging products for many of the end-use industries it serves. It has adopted new product launches as its key strategy to capture the market. In October 2021, Avery Dennison announced addition of a topcoat for label films in order to expand its Fasson Roll pressure-sensitive labels’ durability and printability. This initiative is expected to significantly expand the shelf appeal and communication efficiency of the Fasson-brand paper and film label materials.
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CCL Industries Inc. (Canada) is a global provider of innovative and sustainable packaging solutions for a better, safer, and healthier lifestyle. The company innovates and offers anti-counterfeit packaging solutions for various applications. CCL Industries adopted acquisitions to gain a competitive advantage in the market. In March 2020, CCL Industries Inc. acquired Flexpol Sp. Z.o.o. (Flexpol), which currently trades as Innovia Poland. This acquisition is expected to enhance the existing capabilities of the company to serve the label industry in the European region. It helped CCL Industries to expand its geographical reach, for seizing new projects, strengthen its product & service portfolio, and cater to untapped markets.
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