According to the market report “Anti-Counterfeit Packaging Market: By Technology (Print (Holograms, Inks, Dyes & Markers, Bar & QR Codes), Tags & Labels (RFID, NFC)) Feature (Track & Trace, Overt, Covert) End-User (Food & Beverages, Pharmaceuticals, Consumer Goods) By Geography–Forecast(2016-2021)”, published by IndustryARC, global anti-counterfeit packaging market is estimated to reach $134.4 billion by 2021.
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Anti-counterfeiting is a measure implemented to prevent illegal imitation or reproduction of a product or service. This report provides the detailed analysis of the technologies, features and end-users for anti-counterfeit packaging market as well as studies the competitive landscape.
Two major factors influencing the adoption of anti-counterfeit packaging are economical damage to the company and consumer health risks. Pharmaceutical companies experienced a huge revenue loss in the year 2015 mainly due to counterfeiting activities for non-prescribed drugs. Thus, adoption of novel technologies for product tracking would decrease the economic damage and further boost the adoption of anti-counterfeit packaging market. Moreover, anti-counterfeit technologies are supported by favorable government policies in food and pharmaceutical packaging, which are major driving factor for this market.
Major Technologies of Anti-Counterfeit Packaging include:
- Tags & Labels
- RFID
- NFC
- Biological/DNA
- Holograms
- Packaging Designs
- Barcodes & QR Codes
- Ink, Dyes and Markers
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Driven by the rising intellectual property thefts such as counterfeit packaging and replication of products and services by imitators; end-product manufacturers in APAC and Latin America have been seeking for better technological solutions in their production and packaging process to safely deliver their offering and enhance their brand reputation which has become paramount with intensifying competitive landscape.
Americas is the dominant market for Anti-Counterfeit Packaging and contributed $26.3 billion in 2015. High preference for genuine products as well as strong pressure to remove counterfeit products has positioned the American market at the top. The awareness of the consumers on usage of authentic products also plays a major role in the growth of this market. On the other hand, anti-counterfeit packaging market in Asia Pacific is growing at a robust rate due to evolving supply chains and the increase in technological innovations in the field of packaging.
The major players in this market Include:
- Avery Dennison Corporation (U.S.)
- CCL Industries Inc. (Canada)
- E.I. DuPont de Nemours and Company (U.S.)
- Alpvision SA (Switzerland)
- SICPA Holdings Sa (Switzerland)
Anti-Counterfeit packaging service providers are continuously indulging in strategic acquisitions and product launches to sustain in the market. Most of the product segments are quite consolidated and the dominance of the key players is expected to remain in the coming years. The global anti-counterfeit packaging market report provides detailed analysis of the different technologies, their end-users and features of anti-counterfeit packaging.
Various end-users of anti-counterfeit packaging included in the market study are:
- Food & Beverage
- Medical Devices & Pharmaceuticals
- Consumer Durables
- Automotive
- Clothing & Accessories
- Others
The overall market is also presented from the perspective of different geographic regions and key countries in each region.
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