Global Anti-Counterfeit Packaging Market – Overview
Every year millions of people are deceived into buying counterfeited food and beverages, posing significant health and safety risks. This has led to a rising demand for anti-counterfeit packaging. Anti-counterfeit is one of the measure that helps in minimizing the counterfeit activities. Pharmaceutical, cosmetics and personal care products are the first line of target for counterfeiters. Recent trends shows that cosmetics and personal care industry are shifting from premium beauty products to routine skin care products which are sold in local market. This increases possibilities of counterfeiting.
The pharmaceutical industry is facing constant challenges from competitors who market counterfeit or fake goods. Efforts to protect patients from the possible adverse, and sometimes lethal, effects of such practices include the development of innovative packaging systems to identify, secure and track products. Packaging includes overt and covert technologies like barcodes, holograms, sealing tapes, and radio frequency identification devices to preserve the integrity of the pharmaceutical product. Growing adoption of track-and-trace technologies, such as RFID and barcode, in premium product segments, such as wine and spirits are helps to grow the market towards growth. Whereas, unaffordable cost structure and track-trace technologies, complex operations involved in tracing the products are major challenges for the growth of the market.
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Counterfeiters are becoming more resourceful, and can quickly identify and duplicate many drugs and drug safety features. This is why a multi-layered approach to counterfeiting is essential for optimal drug security. Track-and-trace technologies, such as radio frequency identification (RFID) and 2D barcoding, which track a product. Printers should provide both overt and covert ant counterfeiting solutions, such as taggants, colour-shifting inks, frangible stock, holograms and watermarks. Solutions such as RFID chips, tags and labels, holograms, smart technology, tamper-evident closures, special inks, printers, recognition equipment, software solutions and other forms of relevant technology for manufacturers and governments to help them protect brands and revenue.
Global anti-counterfeit packaging market is growing with the rapid pace; mainly due to advancement in technologies. According to a recent study report published by the Market Research Future, The global market of anti-counterfeit packaging is booming and expected to gain prominence over the forecast period. The market is forecasted to demonstrate a stunning growth by 2027, surpassing its previous growth records in terms of value with a striking CAGR during the estimated period (2017 – 2027)
Key Players
The key players of Anti-counterfeit Packaging Market report include Avery Dennison Corporation, Alien Technology Corp., CCL Industries Inc., AlpVision SA, 3M Company, Sicpa Holding SA., DuPont De Nemours and Company, Zebra Technologies Corporation, Savi Technology, Inc., Catalent Pharma Solution Inc, Authentix, Inc., TraceLink Inc., Essentra PLC, Impinj Inc., and Inksure Technologies.
Industry/ Innovation/ Related News:
October 05, 2015: CCL Industries acquired leading specialty security printing business in the U.S. Company focusing on future opportunities to build new platform in both domestic and international markets.
May 9, 2016: DuPont Advanced Printing (DuPont) had announced a new anti-counterfeiting film for packaging, DuPont Izon 3D security film. This new film utilises DuPont imaging technology and enables the integration of overt anti-counterfeiting features directly onto product packaging or labeling.
Anti-counterfeit packaging Market – Segments:
Global Anti-counterfeit packaging Market is segmented in to 3 Key dynamics for an easy grasp and enhanced understanding.
- Segmentation by Technology: Barcode, Labels, RFID, Holograms, and others
- Segmentation by End-users: Healthcare, Food & Beverages, Consumer goods, Apparel, Automotive, and others
- Segmentation by Regions: Comprises Geographical regions – North America, Europe, APAC and Rest of the World.
Anti-counterfeit packaging Market – Competitive Analysis
Anti-counterfeit packaging market appears to be competitive with the presence of several large and small players operating in the Anti-counterfeit packaging Market. These Key players compete based upon pricing, quality, Technology and reputation. Anti-counterfeit packaging market demonstrates a high growth potential which is likely to attract many entrants to the market resulting in to intensified competition further. Manufacturers operating in the anti-counterfeit packaging market strive to respond to the growing demand for anti-counterfeit packaging from the technologies such as track-and-trace technologies, such as RFID and barcode. Moreover, manufacturers mainly ensure to deliver the best quality products based on innovative technologies, and best practices.
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Anti-counterfeit packaging Market – Regional Analysis
North America accounted for the highest share in the global ant counterfeit packaging market, with increasing counterfeiting practices from European and Asian regions, higher adoption rates of anti-counterfeit technologies, the rise in healthcare concerns and growing awareness for tracing technologies the most significant factors in the growth of the market. The increasing focus from government authorities towards food management and the rising awareness for authenticated food products across middle income populations are driving the market growth among developing regions.
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