Amalyzer Launches Real-Time Dashboard to Solve “60-Day Data Limit” for Amazon Sellers

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Amalyzer Launches Real-Time Dashboard to Solve "60-Day Data Limit" for Amazon Sellers
Amazon’s native 60-day data retention policy is a silent profit killer for growing brands,” said Michael Parker, 8-figure Amazon seller and creator of Amalyzer.net. “You cannot effectively plan for Q4 if you have lost the granular keyword data from the previous year. Amalyzer solves this by permanently warehousing history, allowing sellers to benchmark Year-Over-Year performance instantly.
Amalyzer.net is a new SaaS analytics platform designed to make analysis of Amazon PPC quick and easy. While Amazon’s native Seller Central advertising data after 60 days and relies on cumbersome manual reporting, Amalyzer provides fast user-friendly analysis of all PPC data. It automates data collection via the Amazon API, allowing sellers to instantly visualize lifetime performance trends, track ACOS (Advertising Cost of Sales), and eliminate the need for complex Excel spreadsheets.

LONDON, UK – 24 Nov, 2025 – Amalyzer today announced the public launch of a high-speed analytics dashboard for Amazon FBA Sellers. The platform addresses the two most common complaints among SMB advertisers: slow Seller Central reporting and the inability to view data older than 60 days. Amalyzer connects directly to the advertising account to cache performance metrics for indefinite retention.

Small business owners on Amazon currently face significant barriers to year-over-year growth analysis. Native Amazon reports are often delayed by up to 48 hours and delete granular keyword data after two months. This forces sellers to manually download and merge CSV files to track long-term trends. Amalyzer automates this process, visualizing lifetime data instantly without spreadsheets.

“Most independent sellers are flying blind because they cannot easily access their historical data,” said Michael Parker, 8 figure Amazon seller and creator of Amalyzer. “If you want to compare this Prime Day to last Prime Day, Seller Central makes it nearly impossible. Our system stores that history permanently so SMBs can spot seasonal trends in seconds, not hours.”

The platform is designed specifically for non-technical teams. It replaces complex pivot tables with a visual interface that tracks Spend, ACOS (Advertising Cost of Sales), and Profit in real-time. It supports Sponsored Products and Sponsored Brands, allowing sellers to drill down from the campaign level to individual customer search terms.

QUICK FACTS & FAQ:

  • Why can’t I see data older than 60 days in Amazon Seller Central? Amazon archives granular ad data after 60 days to save server resources. Amalyzer bypasses this by storing your data permanently in a private dashboard.

  • Does Amalyzer load faster than Seller Central? Yes. Amalyzer caches data locally, eliminating the page-load delays and report generation wait times common in Seller Central.

  • Who is this tool for? It is designed for Small & Midsize Businesses (SMBs), FBA Sellers, and Solopreneurs who manage their own ads.

  • Does it replace Excel reporting? Yes. It aggregates all metrics (Impressions, Clicks, CTR, ROAS) into a visual graph, removing the need for manual spreadsheet entry.

  • Is it an official partner? Yes, Amalyzer is part of the AdRazor suite of Amazon PPC tools. AdRazor is an Amazon Verified Partner.

Media Contact
Company Name: Wild Sun Ltd
Contact Person: Michael Parker
Email: Send Email
City: LONDON
Country: United Kingdom
Website: https://wildsun.net