Last Thursday, Promax Africa honored outstanding marketing promotions in the region during an event held in Johannesburg, South Africa. The trailer for ‘Unseen’ emerged as the top gold recipient in the ‘Best Drama Promo’ category. ‘Unseen’ is a Netflix series revolving around a house cleaner on a desperate quest to ﬁnd her missing husband as a notorious criminal syndicate resurfaces past tragedies, ultimately driving her to violence.
Alessandro, who created the trailer, expressed his excitement: “Receiving the news that my trailer won gold at Promax Africa is truly amazing. Unfortunately, I couldn’t attend the ceremony in Johannesburg, but the moment I received the news was still incredibly thrilling.” The ‘Unseen’ trailer features a woman’s pursuit of her missing husband, accompanied by a captivating melodic soundtrack.
Video Link: https://www.youtube.com/embed/0n1NvFns3-Y
Alessandro delves into the key element of the trailer’s success: “When I created this trailer my primary focus was ﬁnding the right music. This was crucial for this speciﬁc genre; if the music didn’t work, the entire trailer wouldn’t work, plain and simple. So, I spent about a week searching for the perfect ﬁt, and I’m very pleased with the result.”
The Promax Awards honors the global community of marketers and creatives in the media & entertainment industry, by celebrating excellence.