Air Fryer Market Scenario
An air fryer is one of the unique inventions, ever happened in the world of kitchen appliances. This appliance fries, bakes, roasts, and even grills food items. Using the convection mechanism, air fryer prepares food with low or no oil consumption. Hence, air fryers are considered as a healthy replacement for traditional deep-frying methods. With the rising health concerns and heat conditions, the adoption of air fryers is increasing, fostering its sales across the globe.
Resultantly, the air fryer market is witnessing increasing traction on a global platform. Its pros, such as minimal oil uses, versatility, space-saving, easy to use, act as a significant driving force for the growth of the market. The adoption of air fryers is increasing among commercial as well as residential users, which in turn, pushes its market growth. Moreover, increasing uptake of air fryers in rising numbers of restaurants and cafés accelerates the growth of the market. On a global level.
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There are air fryers on sale of all sizes from several brands, giving the buyers flexibility to choose the one that’s best suited for their kitchen and cooking needs. Compact air fryer, which is lightweight and easy to carry, is the latest trend in the market. Durable, faster, and effective in nearly all environments in another air fryer trend growing rapidly. Lifestyle changes and rising per capita disposable incomes are some of the factors contributing to the demand for air fryers for residential use.
Players leading the global air fryer market include Meyer Corporation (US), Koninklijke Philips N.V. (Netherlands), NuWave, LLC (US), Conair Corporation (US), Groupe SEB (France), GoWISE USA (US), Avalon Bay (US), Breville (Australia), Bajaj Electricals Ltd (India), and Rosewill, Inc. (US), among others.
Industry/ Innovation/ Related News
December 09, 2019 —- First Trust Advisors LP (the US), a federally registered investment advisor, announced the acquisition of 2,333 Shares of National Presto Industries Inc. (the US), a provider of housewares and small appliances. The company’s Housewares/Small Appliance segment designs, markets, and distributes housewares and small electrical appliances, including deep fryers and air fryers.
August 20, 2019 —- Breville (Australia), a home appliance company, launched the Luxe Collection, featuring the latest high-end kitchen finishes at Williams-Sonoma stores and its website Breville.com. The luxe finishes for appliance line, include coffee & espresso makers, blenders & a juicer, toaster, and best compact air fryers.
Global Air Fryer Market – Segmentation
MRFR has segmented the report into three dynamics to widen the scope of understanding,
By End-user : Residential and Commercial.
By Distribution Channel : Store-Based (Supermarkets and Hypermarkets, Specialty Stores, and others) and Non-Store-Based.
By Regions : Asia Pacific, North America, Europe, and the Rest-of-the-World.
Global Air Fryer Market – Regional Analysis
North America is projected to continue with its dominance over the global air fryer market, heading with the presence of a large number of home-appliances manufacturers. Besides, the increasing demand for digital technologies and electric appliances, alongside vast advancements in electrical and electronic technologies, drive the growth of the market. The US and Canada account for the significant growth contributors to the air fryer market in North America. The rising demand for low-calorie food led by the increasing numbers of health-conscious consumers fosters the market demand.
The Asia Pacific air fryer market is emerging as one of the lucrative markets, globally. The burgeoning electronics markets, mainly in China and India, are majorly contributing to the market growth in the region. Owing to the rising demand for the best compact air fryer, the APAC region is expected to generate a high growth rate during the assessment period. Moreover, factors such as rapid urbanization and changing lifestyles due to the rising per capita disposable incomes are some of the factors influencing the regional market growth positively.
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Global Air Fryer Market – Competitive Analysis
Highly competitive, the air fryer market appears to be fragmented due to the presence of many well-established players with an international and global presence. To gain a larger market share, these players incorporate strategies such as mergers & acquisitions, innovation, and brand reinforcement. These players are committed to delivering leading-edge, reliable products, and services. They invest heavily in R&D to develop adept technologies and products, designed with unrivaled features. Manufacturers periodically publish their best air fryer reports, to drive the traction further.
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