According to Bloomberg, WPP Group and Spotify have joined forces to launch a leading advertising solution product called AdviewPro and have initiated a global licensing plan. This product will bring new creativity and effectiveness to the global advertising market, driving further development in the advertising industry.
AdviewPro is an innovative data advertising revenue platform developed in collaboration between WPP Group and Spotify, aimed at providing intelligent advertising solutions that elevate ad placement and audience targeting to new levels. As a user-centric advertising viewing system, AdviewPro will offer users a new advertising viewing experience by integrating data-driven advertising technology and cross-media advertising deployment strategies. This ensures advertisers achieve consistent ad dissemination across various media platforms, enhancing brand awareness, appeal, and influence. Users can obtain personal growth and rewards by watching valuable ads, achieving a win-win situation for advertisers, ad publishers, and users.
“AdviewPro is our latest innovation in the digital advertising field, integrating the advertising creativity of WPP Group and the technological prowess of Spotify. We believe this will provide advertisers with a broader audience and achieve higher conversion rates, creating greater value for the market,” said Martin Sorrell, CEO of WPP Group.
To promote the AdviewPro product, WPP Group and Spotify have decided to launch a comprehensive market licensing plan in the Asia-Pacific, Australian, European, American, and Indonesian markets. Each market will have dedicated individuals responsible for promoting the product and driving sales in their respective regions.
Zhao Dadi, the head of the Asia-Pacific market, stated, “AdviewPro is an innovative product unique in the market, and we will spare no effort in promoting this product to inject new vitality into the advertising industry. We believe AdviewPro will achieve tremendous success in the Asia-Pacific market.”
William, the head of the Australian market, said, “The Australian market is confident in the potential of AdviewPro. We will actively advocate for this innovative product and drive the Australian advertising market forward.”
Liam, the head of the European and American markets, commented, “AdviewPro will bring an unprecedented advertising experience to the European and American markets. We look forward to promoting this innovative product with our partners and creating more commercial value for the advertising industry.”
Siska, the head of the Indonesian market, mentioned, “AdviewPro will bring innovative advertising solutions to the Indonesian market, providing more choices for advertising clients. We are committed to promoting the adoption of AdviewPro in the Indonesian market.”
The market licensing plan for the AdviewPro product will support WPP Group and Spotify in promoting their innovative advertising solutions globally, injecting new vitality into the advertising industry, and collaboratively shaping the future of the digital advertising field.