Action Camera Market Synopsis:
As per the assessment offered by Market Research Future (MRFR), the global action camera market has been projected to mark a CAGR of 13.87% during the forecast period 2017 to 2023. The analysis further indicates that the global market is anticipated to scale valuation of USD 7.64 Bn towards the end of the review period. Action cameras are specially designed for capturing high-paced activities such as sports, adventure, etc. The growing influence of media is likely to boost the growth trajectory of the global market in the forthcoming years.
Durability is one of the key features of the camera as it is used in extreme situations and underwater expeditions. The developments in the product lines of industry leaders are expected to catapult the Action Camera Market on an upward trajectory. The market is likely to attract massive investments for technological advancements over the next couple of years.
The ongoing trend of sharing videos and photos over social media platforms has intensified action camera demand. This, in turn, is projected to provide impetus to the growth of the action camera market. In addition, the market has attracted new entrants and represents robust competition. Key players are focusing on making the product affordable for gaining a larger customer base which is presumed to favor the expansion of the action camera market in the near future.
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This MRFR report has profiled some of the major players operating in the global action camera market. It includes Garmin (U.S.), Drift (U.S.), GoPro (U.S.), Rollei (Germany), iON (U.S.), Sony (Japan), Olympus (Japan), TomTom (Netherlands), and Veho (England) among others.
- By technology, the global action camera market has been segmented into ultra HD action camera, full HD action camera, HD action camera, and SD action camera.
- By distribution channel, the action camera market has been segmented into online sales and retail sales.
- By end-user, the global action camera market has been segmented into personal and professional.
The global action camera market, by region, has been segmented into Europe, Asia Pacific, North America and the Rest of the World (RoW). North America is anticipated to secure the pole position in the global market over the next few years. It is poised to grow substantially owing to the inclination towards high-tech solutions. The mounting popularity of social media platforms has further augmented the action camera market in the region.
The vital revenue pockets in the region are the U.S., Canada, and Mexico. Meanwhile, Asia Pacific is expected to expand at a high CAGR over the assessment period. The thriving markets of the fast-developing economies such as China, Japan, India signify multiple developmental opportunities. The regional action camera market is expected to witness the lowering of prices and large-scale market presence across the review period.
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In March 2019, AKASO, a pioneer in the consumer electronics industry, has announced the launch of EK7000 Pro 4K Action Camera. The product is equipped with waterproof technology and electronic image stabilization and comes with wireless remote control.
In March 2019, a Chinese company well known for its pocket-friendly dashboard and home security cameras, Xiaomi-Backed Yi Technologies, has slashed the prices for its Yi 4K Action Camera for a limited period. The offer has been made as a move to capitalize on the thriving Indian market.
In February 2019, the Apeman has announced its debut with the launch of its flagship action camera – Trawo 4K. Its specifications include 4K at 30fps and 1080p at 60fps.
In December 2018, Xiaomi-Backed Yi Technologies, a Chinese company that manufactures cheap dashboard and home security cameras, has penetrated the Indian market with the introduction of Yi Action Camera and Yi 4K Action Camera.
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Table of Contents
1 Market Introduction
1.2 Scope of Study
1.2.1 Research Objective
1.3 Market Structure
2 Research Methodology
2.1 Research Network Technology Software
2.2 Primary Research
2.3 Secondary Research
2.4 Forecast Model
2.4.1 Market Data Collection, Analysis & Forecast
2.4.2 Market Size Estimation
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List of Tables
Table 1 Action Camera Market, By Technology
Table 2 Action Camera Market, By Distribution Channel
Table 3 Action Camera Market, By End-User
List of Figures
Figure 1 Research Methodology
Figure 2 Action Camera Market, By Technology (%)
Figure 3 Action Camera Market, By Distribution Channel (%)
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