A2P SMS Market Scenario:
Application to person (A2P) is a technique of transmitting messages from an app to the mobile user. It deals with automated content that a business sends from its app to the subscriber by the means of text message. The services can be incorporated for different specifications such as confirmations, alerts, two-factor authentication(2FA), brand promotion, marketing campaigns, flight alerts, and providing OTP.
The worldwide application to person SMS market is fueled by a surge in the cellular marketing activities carried out by marketers and developers, rise in the number of mobile subscribers, along with the propagation of A2P SMS solutions in mobile health, mobile payments sectors, and mobile banking. Over the recent years, SMS solutions have been applied as an effecient tool for customer service, as a service delivery activity by many businesses, and customer engagement. The A2P SMS finds large application in mobile two-factor authentication which is used for user verification protocol by using a password sent on the user’s device. Market Research Future (MRFR) has recently conducted a study on the global A2P market.
The study reveals that the market is likely to generate an approximate revenue of USD 50.1 billion by the conclusion of 2023. The market is expected to grow at a CAGR of 4.7% during the assessment period 2018-2023. Surge in the demand of mobile-based services in verticals such as healthcare, banking, e-commerce, and retail, collectively with the expanding awareness of organizations regarding the integration of A2P SMS owing to its several distinct attributes is adding fuel to the mushrooming of A2P SMS Market.
For example, most businesses apply A2P SMS platform for different activities comprising polls and surveys, company announcements, notifications about update, interaction with the employees, and alerts. As stated in the MRFR report, the application of A2P SMS in the telecom sector is high owing to its surging benefits in external and internal communications. In the local and central government sectors, SMS has significantly assisted in reducing the cost of internal communications and enhance the efficacy of their operations. However, stiff competition in the market, development in mobile malware, and mobile spam are some of the limitations of the A2P SMS market.
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Major Key Players:
The global A2P SMS market is ruled by renowned players such as Infobip Ltd (UK), Tyntec (Germany), Syniverse Technologies (US), Trillian Group (Malta),CLX Communication (Sweden), Tata Communications (India), SAP SE (SAP Mobile Services) (Germany), MBlox Inc (US), Vonage Business (US), Tanla Solutions (India), Twilio Inc (US), and Mahindra Comviva (US).
Market Segmentation:
The application segment of the global A2P market is sub segmented into customer relationship, pushed content services, promotional campaigns, management services, inquiry related services, and interactive services. Based on end user, the A2P market is segmented into travel & transport, retail BFSI, entertainment (gaming) & media, healthcare & hospitality, and others.
Regional Analysis:
Based on geography, the global A2P market is segmented into Asia- Pacific, Europe, North America, and the rest of the world. North America market is likely to represent a noteworthy growth in fueling the A2P demand owing to the availability of many cellular service providers.
The US is estimated to hold the largest market share on account of the expanding internet penetration which is linked with the higher rate of smartphone adoption. Canada is likely to be the fastest developing market in the North America region owing to rising outlay in the region. Asia-Pacific is estimated to be the swiftest growing market holding a significant share of demand throughout the assessment period. The market growth is encouraged by India and China which has beaten the US in the context of smartphone adoption.
Table of Contents
1 Executive Summary
2 Scope of The Report
2.1 Market Definition
2.2 Scope of The Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
Continued…
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List of Tables
Table1 Global A2P SMS Market: By Region, 2018-2023
Table2 North America A2P SMS Market: By Country, 2018-2023
Table3 Europe A2P SMS Market: By Country, 2018-2023
Table4 Asia-Pacific A2P SMS Market: By Country, 2018-2023
Table5 Middle East & Africa A2P SMS Market: By Country, 2018-2023
Continued…
List of Figures
Figure 1 Global A2p Sms Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Porter’s Five Forces Analysis of Global A2p Sms Market
Figure 4 Value Chain of Global A2p Sms Market
Figure 5 Share of Global A2p Sms Market In 2017, By Country (In %)
Continued…
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