Asaf Katz, cybersecurity educator and creator, today announced Grow With Events, a B2B webinar marketing program designed to help CEOs and brand-first marketing teams turn real market attention into repeatable webinar turnout.
Webinars are not “dead,” Katz says. But the default playbook is.
“Hope isn’t a distribution strategy.”
Most teams treat a webinar like a calendar invite: pick a topic internally, book the most available speaker, publish a page, then try to “push it” at the last minute.
That’s what makes the failure so expensive. Even a terrible webinar takes real work: coordinating calendars, writing copy, building registration pages, creating slides, setting up email reminders, doing dry runs, handling speakers, and running the live session. When it underperforms, teams don’t just lose results, they lose momentum and appetite to try again. When turnout is weak, they conclude webinars don’t work and abandon a channel that can build trust, shape category perception, and create demand.
“Most teams hope the market shows up,” said Katz. “Hope isn’t a distribution strategy.”
Grow With Events was built after Katz saw outbound performance drop as inboxes and LinkedIn DMs filled with AI-driven personalization. As companies shifted toward content and thought leadership, many tried webinars and got disappointing turnout, often a few dozen registrants, reinforcing the belief that the channel no longer delivers.
“Everyone got ‘personalized’ overnight,” said Katz. “When everything sounds tailored, nothing feels true. Webinars are how you earn trust in public again.”
“Internal brainstorming is not market research.”
Grow With Events is built around what Katz calls Signal-to-Show Up: a LinkedIn-first approach that starts with observable audience behavior and builds the event around what the market is already reacting to.
“Internal brainstorming is not market research,” Katz said. “If buyers aren’t reacting to it publicly, you’re guessing.”
The program’s thesis is simple: if a topic already has real engagement from the right audience, it’s easier to turn that attention into registrations. If it doesn’t, heavy promotion rarely fixes the underlying problem.
“Signal is the difference between a webinar people tolerate and a webinar people want,” Katz said. “We don’t start with what the company wants to say. We start with what the market is already proving it cares about.”
“Speed is part of the strategy.”
Across multiple events, Grow With Events reports results ranging from 100+ registrations to several hundreds, depending on topic, guest, timing, and distribution. Results vary widely by topic, timing, audience scope and execution.
“Timing matters,” Katz said. “If a topic goes cold because approvals take two weeks, you pay for it in turnout. Speed is part of the strategy.”
100+ Registrations Commitment
Grow With Events includes a 100+ Registrations Commitment. If an event falls short, Grow With Events will run up to two additional events at no additional service fee, subject to participation requirements. Registrations are counted as unique sign-ups, measured through the webinar platform and/or LinkedIn event RSVP data. Third-party costs are not included.
“Like any distribution motion, it works best when teams move fast on approvals and keep the target audience broad enough to reach.”
“Every agency claims they can ‘drive awareness,’” Katz said. “We’d rather put a number on the table and be accountable.”
Who it’s for
Grow With Events is built for CEOs and brand-first B2B marketing teams that want a repeatable way to build thought leadership and demand over time, not a one-off webinar that disappears after 48 hours.
“This is built for teams that want to become the place the market learns from,” Katz said. “Not teams that want a one-time spike and then disappear.”
Who it’s not for
Grow With Events is not designed for teams looking for sales tomorrow, a quick lead spike, or one webinar to save the quarter. It’s also not a fit for teams that treat webinars as a one-and-done content asset, or teams that can’t move fast enough to capitalize on a topic while it’s still hot.
“If you want a magic trick, you’ll be disappointed,” Katz said. “This works when you commit to earning attention repeatedly and shipping events while the market still cares.”
Learn more
Program overview and case studies: https://grow-with-events.com
About Grow With Events
Grow With Events is a webinar marketing and event-led growth program built around the Signal-to-Show Up system. It helps B2B teams turn market signals into webinars that build trust, grow brand authority, and drive demand generation through repeatable LinkedIn distribution. Grow With Events is operated by LinkedOtter LLC.
LinkedIn is a registered trademark of LinkedIn Corporation. Grow With Events is not affiliated with or endorsed by LinkedIn. We use publicly available information and client-provided lists.
Media Contact
Company Name: LinkedOtter LLC
Contact Person: Asaf Katz
Email: Send Email
Phone: +972548111945
Address:440 Kent Avenue Brooklyn
City: New York
State: NY
Country: United States
Website: https://grow-with-events.com/