Drag and drop app builder software framework allows IT and industry professionals to design business application software with a user experience approach, instead of the traditional computer programming. Further, these software solutions enable non-regular app developer users to create do-it-yourself apps. The drag and drop app builder software is particularly used by freelancers; startups; and small, mid-size, and large businesses; as well as by the IT departments of various organizations. Many of these apps can be developed without coding skills. The growth of the drag and drop app builder software market is mainly attributed to the increased internet penetration of user interfaces for app building and adoption of IT apps among small and medium-sized enterprises. However, dependency on vendor-supplied customization is hampering the growth of the market. Furthermore, the growing importance of digitization is anticipated to come up as a key trend in the market during the forecast period.
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Impact of COVID-19 Pandemic on Drag & Drop App Builder Software Market
According to the latest report from the World Health Organization (WHO), the US, Spain, Italy, France, Germany, the UK, Russia, Turkey, Brazil, Iran, and China are among the worst-affected countries due to the COVID-19 outbreak, which was first reported in Wuhan (China) in December 2019. The COVID-19 pandemic has created a significant stir in verticals such as technology, media and telecommunications, electronics & semiconductor, and retail & ecommerce across the world. For instance, North America is at the forefront of the adoption and introduction of new technologies owing to favorable government policies aimed at encouraging innovation, existence of a wide and well-versed industrial base, and high purchasing capacity of people and enterprises, especially in developed countries such as the US and Canada. The impact of this crisis is likely to continue in 2021 as well.
The presence of developing economies such as India, South Korea, Malaysia, Indonesia, China, and Taiwan makes Asia a developing continent. Stable economies and technological advancements support a diversified range of industries and markets in the region. Asia is well known for technological innovations taking place in the countries mentioned above. Rapid developments, owing to technologies; initiatives from governments; and the digitalization of economies are among the factors propelling the region’s overall economic growth and driving it from a developing to a developed phase. In addition, the region is characterized by vast industrialization, large population, rise in per capita GDP, and emerging economies.
Further, small and medium-sized enterprises operating in the IT sector are expected to drive the market, mainly due to growing affordability of cloud-based solutions. Moreover, small and medium-sized businesses are looking to save on running costs, as even untrained professionals can build applications cost-effectively with drag & drop app builder software.
Owing to decreasing prices of computer electronics and smartphones, coupled with growing penetration of broadband and wireless internet connection, the region is experiencing a digital revolution. Several industries, such as E-commerce, logistics, and media and entertainment, have witnessed exponential growth over the past 4–5 years. For instance, e-commerce players—such as Alibaba, Amazon, Flipkart, JD.com, and Meituan-Dianping—and many SMEs have been significantly benefited by penetration of the internet. Further, the strong emphasis on digitization by financial, retail, automotive, manufacturing, food & beverages industries across the region is anticipated to fuel the market. Additionally, increasing number of bloggers and SMEs in this region is expected to drive the drag & drop app builder software market in APAC.
Players operating in the drag & drop app builder software market focus on strategies such as market initiatives, acquisitions, and product launches to maintain their positions in the market. A few developments by key players of the drag & drop app builder software market are:
In 2020, Quixy—a leading no-code application development and BPM platform—has been named a “Leader” in the No-Code Application Development by G2.
In 2020, DronaHQ organized a No-Code Hackathon to engage B-school students and instill the traits of citizen development and problem-solving mindset.
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