Max Foods understands the growing demand of celiacs and consumers with Gluten Intolerance.The company recently launched the first TAVOLA Gluten Free Risotto Crackers in India. The consumer is looking for High Quality gluten free • Non-GMO • Preservative-free gluten-free Snacks.
Tavola Risotto Chips start with premium rice and end with an unforgettably satisfying crunch. The Risotto chips are a gourmet rebuttal to the bland-tasting diet rice cakes out there. There tagline is “Say goodbye to boring rice cakes!” Baked to be naturally heart-healthy, each grain of rice delivers in full on flavor and crunch.
The rice is cooked to be fragrant and savory, then double baked to create a uniquely satisfying texture and crunch, and finally dusted with spice blends that will bring your taste buds to life.
The company guarantees that no one has ever seen Risotto served up like this before. Tavola Risotto Chips are a modern Italian classic in the making!
Speaking on the occasion Mr. Amit Lohani, MD – Max Foods India Pvt Ltd, said “The Indian celiacs is expected to grow in multiples though there are many local companies producing uncertified gluten free product locally in India. The shift in the consumer behavior towards certified high quality gluten free products has envisaged on us to bring the same to the aspiration consumer. We foresee immense possibilities for growth here, and if we are able to give our consumers value for their money, we are sure of higher growth in future. The product would be EXCLUSIVELY available at Godrej Nature’s basket for the first 45 days. The strategy is to work closely with a major gourmet retailer and try to create a win win situation for both the brand and the retailer. We have been working with Mr. Mohit Khattar and Mr. Tripati from Natures Basket for the last 5 years and this was a great opportunity for both companies.”
The product is launched in four flavors – Italian parmesan cheese, Roasted tomato basil, Crushed black pepper, Honey mustard and onion. The product is available at all Traditional stores and Travel Retail like RELAY and WH Smith at Rs. 295.00 (Incl of all Taxes).