SINGAPORE – Nov. 13, 2026 – Fooyo, a Singapore-headquartered builder of data platforms and AI agents with an office in Tokyo and delivery across eight countries including Indonesia, Japan, Germany and the U.S., today made the case for in-house AI video production, arguing that marketing teams should build their own in-house video capability rather than renting it project by project. The company offers that capability through its Kakis AI story-to-video platform.
Marketing teams once hired agencies for video because production needed cameras, crews, editors and studios. AI video tools now remove most of that barrier for everyday content, and agencies have adopted them for faster, cheaper production, the company says. Fooyo argues the harder part was always knowing the audience and which product or story deserves featuring that week, knowledge an internal team already holds and an agency must learn from a brief.
“AI video tools have taken away much of the production barrier that made outsourcing the default. What an agency still has to learn from a brief – who the audience is, and which story deserves this week’s film – your team already knows. Build on that, and every film makes the next one better,” said Li Shaohuan, founder and CEO of Fooyo.
Under a typical agency engagement, Fooyo says, the people who know the brand best write a brief, wait around a week for a concept, sit through a couple of rounds of revisions, and may not see a finished 30-second video for three weeks or more. Outsourcing delivers a finished film, the company says; building in-house capability also helps the team retain and reuse production know-how, because each project teaches it something the next one can draw on.
Kakis AI pairs a story-to-video platform with ambassadors who work alongside marketing staff, training them on the story-to-video workflow until they are producing independently, according to Fooyo. Teams set their own budget for each story video, for example USD 50 or USD 1,000, rather than choosing from a fixed package.
Fooyo points to the Stories Unearthed AI video challenge, run with Alibaba Cloud and HeritageSG, where entrants reimagined Singapore’s heritage as short film. First place went to “The Museum Label Was Too Small” by Gwendelyn Lee, made with the same WAN AI video technology behind Kakis AI. The winning entries, Fooyo says, were made by people with laptops rather than production crews. Watch the films.
“For a flagship brand film or a live-action shoot, a good agency earns its fee. But most teams need a steady run of everyday video, and the tenth film a team makes is faster and better than its first. Rent the flagship. Build the cadence,” said Li.
Named after the Singapore term for close friends who build things together, Kakis AI is offered to marketing teams that need even one or two videos a month. Fooyo engagements typically begin with a 30-minute demo and a scoped pilot. Marketing leads and prospective partners in content, distribution or AI video capability building can reach Li at shao@fooyo.sg or through the Fooyo contact page.
About Fooyo
Fooyo is an applied enterprise-AI company that builds enterprise AI deployed to production rather than left as a pilot, across four products: AI Knowledge Base, Kakis (Marketing AI), which turns a brief into a branded short-form video, Fooyo Commerce® and Smart Tourism. Solutions can run in a client’s private or public cloud, or fully on-premises, depending on the deployment requirements. It integrates with existing CRM, POS and CMS systems and supports China-market readiness, including WeChat Mini Programs. Fooyo is trusted by government agencies, enterprises and SMEs across Asia.
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Company Name: Fooyo
Contact Person: Shao Li
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Country: Singapore
Website: https://www.fooyo.sg/