Bangkok, Thailand – October 14, 2026 – LGSHP Gold, a Bangkok-based gold and precious metals buyer, is highlighting the importance of gold purity awareness among Thai consumers as changing jewellery purchasing habits and international gold standards create additional considerations for people looking to sell unwanted gold, damaged jewellery and other precious metal items.
According to the World Gold Council, Thailand’s gold jewellery consumption reached approximately 7.8 tonnes in 2025, compared with 9.1 tonnes in 2024, representing a 14% decline. The figures reflect a broader international trend, with global gold jewellery consumption falling 18% to approximately 1,542 tonnes during the same year.
More recent data shows that jewellery demand remained under pressure during 2026. The World Gold Council reported global gold jewellery consumption of approximately 278 tonnes in the second quarter, down 17% from the corresponding period in 2025. The organisation also identified changes in consumer behaviour, including lighter-weight jewellery purchases and exchanges of existing gold for new products.
For Thailand’s established gold jewellery market, these developments highlight the importance of understanding how different types of gold are valued. Unlike many international markets where 14K and 18K jewellery are common, traditional Thai gold jewellery typically contains 96.5% pure gold, equivalent to approximately 23 karats.
The Gold Traders Association of Thailand identifies 96.5% purity as the country’s principal gold jewellery standard. International jewellery, however, may contain 75% gold in 18K pieces, approximately 58.3% in 14K pieces and 37.5% in 9K pieces. These differences can significantly affect resale valuations, even when jewellery items appear similar in colour, size or weight.
“Many consumers are familiar with Thailand’s 96.5% gold standard but may be less familiar with international karat gold or jewellery containing different metal alloys. Understanding the purity and actual precious metal content of an item is essential when comparing gold buying offers and deciding whether to sell.” – said the company’s representative.
Gold valuation also involves more than identifying the karat classification. The weight of an item, presence of gemstones, non-gold components, condition and testing results can all influence the final assessment. A damaged gold necklace, for example, may retain substantial precious metal value, while a gold-plated accessory may contain only a small amount of recoverable gold despite having a similar appearance.
LGSHP Gold provides gold buying and valuation services in Bangkok for Thai gold jewellery, gold bars, scrap gold, broken necklaces, damaged rings, gold amulet frames and international karat gold. The company also handles enquiries involving white gold, platinum, silver, diamonds and gemstones, where valuation methods may differ from those used for traditional Thai gold jewellery.
The Gold Traders Association of Thailand outlines several methods used to assess gold authenticity and purity, including visual examination, density testing, X-ray analysis and fire assay. The suitability and accuracy of each method depend on the item being tested and the equipment or procedures used.
For consumers selling inherited jewellery, older gold ornaments or pieces purchased overseas, identifying the correct purity standard can help prevent misunderstandings about expected resale value. This is particularly relevant when original purchase receipts are unavailable or when jewellery contains mixed metals, stones or replacement components.
The World Gold Council’s research also demonstrates the continued significance of existing jewellery within the wider precious metals economy. Global recycled gold supply reached approximately 1,404 tonnes in 2025, accounting for a substantial portion of annual gold supply. Recycling allows precious metal from unwanted jewellery and other products to re-enter the market through collection, processing and refining.
For LGSHP Gold, these trends reinforce the importance of helping consumers understand the distinction between jewellery appearance, gold purity and recoverable precious metal content. The company encourages sellers to obtain a clear explanation of how their items are assessed before making a decision.
As Thailand’s jewellery market continues to evolve alongside international consumer trends, transparent valuation and accurate gold purity assessment remain important considerations for individuals looking to sell gold jewellery and other precious metal items.
About LGSHP Gold
LGSHP Gold is a Bangkok-based gold and precious metals buyer providing valuation and purchasing services for gold jewellery, gold bars, scrap gold, damaged gold, gold amulet frames and international karat gold. The company also handles enquiries involving white gold, platinum, silver, diamonds and gemstones, serving customers in Bangkok and surrounding areas.
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Company Name: LGSHP Gold
Contact Person: Nattawut
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Phone: +66847362816
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City: Bangkok
Country: Thailand
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