Beverly Hills, CA – October 10, 2026 – FACE Dentistry in Beverly Hills, CA is a treatment approach developed by Dr. Joseph Goodman that considers how the teeth and bite relate to the patient’s entire lower face. Known as Face-Driven Dentistry, the approach uses a three-phase process to evaluate a proposed jaw position, allow patients to preview changes, and determine whether restorative treatment can support the planned bite. It represents an extension of traditional cosmetic dentistry, where treatment often focuses primarily on the appearance of individual teeth.
The approach addresses a question that extends beyond tooth color or shape: how should a smile be designed when the position of the bite can also influence the appearance of the lips, chin, and lower facial profile? Dr. Goodman’s method begins with evaluating the relationship between the upper and lower teeth, the jaw joints, and facial proportions before determining whether a restorative approach is appropriate.
Bite problems are a recognized concern in dentistry. The American Association of Orthodontists estimates that underbites affect approximately 5% to 10% of people worldwide. The organization also emphasizes that treatment depends on the underlying cause and severity of the bite discrepancy. This distinction is important because dental alignment problems and skeletal jaw differences may require different approaches, including orthodontic treatment or surgery.
“Face-Driven Dentistry means looking beyond the teeth when planning a smile,” said Dr. Joseph Goodman, DDS, DMD. “The bite, jaw position, lips, chin, and facial profile all need to be considered together. With FACE Dentistry, I want patients to experience a proposed bite position before we decide whether to make that change permanent. Not every patient is a candidate, and the diagnosis determines the direction.”
Dr. Goodman’s FACE Dentistry process includes three phases. First, he uses a removable appliance called Bitetrac to evaluate and test a proposed jaw position. Next, temporary restorations allow the patient and clinician to assess the planned bite and appearance. For appropriate candidates, the final phase uses restorations that Dr. Goodman calls Class 1 Veneers to support the selected dental relationship. The approach is intended for selected restorative and bite-related concerns, rather than as a universal substitute for orthodontics or jaw surgery.
Dr. Goodman earned his Doctor of Medical Dentistry degree Magna Cum Laude from the University of Aachen in Germany, completed advanced prosthodontic training at the University of Southern California, and pursued additional studies at UCLA. After practicing in Düsseldorf, Germany, he established his Beverly Hills practice in 2003. His background in cosmetic and restorative dentistry informs the treatment-planning process used in FACE Dentistry.
The FACE Dentistry evaluation considers:
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The relationship between upper and lower teeth, including overbite, underbite, deep bite, and uneven bite patterns
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Jaw position, existing restorations, tooth wear, and available healthy tooth structure
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Facial proportions, lip support, chin appearance, and the relationship between the smile and lower face
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A trial period using a removable appliance before definitive restorative treatment is considered
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Whether orthodontic care, surgical evaluation, or another treatment would be more appropriate
An important distinction is that FACE Dentistry is a named clinical approach developed by Dr. Goodman, not an independently established treatment category with proven outcomes for every type of bite problem. The National Institute of Dental and Craniofacial Research advises caution with irreversible changes to the teeth or bite when treating temporomandibular disorders. Its guidance notes that evidence does not support bite-changing restorative procedures as a reliable treatment for TMD pain. FACE Dentistry should therefore not be interpreted as a proven treatment for migraines, TMD, or every skeletal jaw discrepancy.
Individual recommendations depend on examination findings, dental and skeletal anatomy, oral health, bite relationships, treatment goals, and risk factors. Patients considering permanent changes to their bite should understand the alternatives, potential complications, and long-term maintenance requirements.
More information about FACE Dentistry in Beverly Hills and Dr. Goodman’s Face-Driven Dentistry approach is available on the practice’s website.
About Dr. Joseph Goodman DDS, DMD
Dr. Joseph Goodman DDS, DMD is a cosmetic and restorative dental practice established in Beverly Hills, California, in 2003. The practice provides preventive, cosmetic, restorative, and bite-focused dental services, including Dr. Goodman’s FACE Dentistry approach. Its treatment philosophy emphasizes individualized diagnosis, facial aesthetics, dental function, and preservation of healthy tooth structure whenever clinically appropriate. Dr. Goodman holds California dental license number 47521, and the practice is located at 241 1/2 S Beverly Dr, Suite 201, Beverly Hills, CA 90212.
Media Contact
Company Name: Dr. Joseph Goodman DDS
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Address:241 1/2 S Beverly Dr Suite 201
City: Beverly Hills
State: CA
Country: United States
Website: https://topbeverlyhillsdentist.com/