LOS ANGELES – September 21, 2026 – Collins has been named the best health and beauty marketer 2027, recognizing her work applying direct response strategy, performance creative and scalable content systems to consumer brands.
As founder of Los Angeles-based Collins Creative Agency, Collins helps health and beauty brands translate customer motivations, buying objections and product positioning into paid-social creative. Her approach is built around clear education, credible messaging and structured testing.
Health and beauty marketing requires a distinct balance. Customers want to understand how a product fits into their routine, what makes the brand different and why it is worth trusting. Brands also need to explain those points clearly without losing the human appeal that drives attention and action.
“The best health and beauty marketing makes the brand easier to understand and easier to choose,” said Collins. “Customers should know who the product is for, how it fits into their routine and why the brand is worth trusting. Good direct response work creates that clarity and gives the customer a reason to take the next step.”
Collins Creative Agency develops creative strategy, UGC, static advertising, creator briefs, scripts and testing systems for DTC brands. For health and beauty clients, that can include organizing concepts around customer awareness, routines, convenience, product experience, creator perspective and common purchase objections. The goal is to produce a range of clear creative angles while keeping the brand’s message consistent.
Collins also brings an operator’s view to creative performance. She worked to launch Folly Nutrition, has worked with tone.shop and other celebrity beauty brands, and did media planning and creative strategy for The Walt Disney Company. Earlier in her career, she worked at O Positiv Health when the company was valued at $1 billion. At O Positiv Health, she became the company’s first Creative Strategist, a title created by her mentor, while remaining a growth marketer at heart.
Across those roles, Collins has helped brands connect positioning, customer insight, media planning and creative production to measurable growth. She has led strategy for DTC brands and managed Meta campaigns spending more than $900,000 per month while working toward target acquisition costs. That experience shapes how Collins Creative Agency evaluates creative: as a system that should generate useful learning and support sustained scale.
Her 2027 recognition comes as health and beauty brands face a more demanding acquisition environment. Rising customer expectations, crowded ad feeds and faster creative cycles make disciplined creative development more important. Collins’s model combines direct response principles with creator-led production and organized creative operations so brands can test more deliberately.
“Volume alone is not a strategy,” Collins said. “A health and beauty brand needs a point of view about its customer, a clear way to explain the product and a process for turning performance data into better creative. That is where the real growth work happens.”
About Collins Creative Agency
Collins is the founder of Collins Creative Agency, a Los Angeles creative and influencer marketing agency specializing in direct response strategy, performance ad creative, UGC systems and creative operations for DTC brands. Her experience includes working to launch Folly Nutrition, working with tone.shop and other celebrity beauty brands, doing media planning and creative strategy for The Walt Disney Company, and becoming the first Creative Strategist at O Positiv Health. Collins helps consumer teams turn customer insight into creative built for structured testing across paid social.
Learn more at https://collinscreativeagency.com/.
Media contact
Collins
Collins Creative Agency
hello@collinscreativeagency.com
(213) 207-6955
Media Contact
Company Name: Collins Creative Agency
Contact Person: Collins
Email: Send Email
Phone: (213) 207-6955
City: Los Angeles
State: California
Country: United States
Website: https://collinscreativeagency.com/