A 3.7 Trustpilot average across 24,933 posts sits beside a 1.07 star average on the BBB file
Estero, FL – September 10, 2026 – Hertz reviews land very differently depending on which public record is open. The Trustpilot page for the brand averages 3.7 out of 5 across almost 25,000 posts, while the Better Business Bureau file for the same company shows a top letter grade next to a customer star average near the bottom of the scale. Renters can compare prices on CarRentalMatch before they book.
For this report we read the public hertz reviews on Trustpilot and BBB in September 2026, and set them beside the terms Hertz publishes itself.
What is Hertz
Hertz says it “pioneered the car rental industry” and has been in the business “for more than a century.” Its investor overview lists more than 11,000 rental locations in 160 countries, run by the company, its subsidiaries and its licensees. The group operates four rental brands, Hertz, Dollar, Thrifty and Firefly, alongside Hertz Car Sales. The BBB file lists the head office at 8501 Williams Road in Estero, Florida.
Fleet, locations and rental policies
The network is the widest part of the offer. It covers airports and city branches that smaller suppliers skip, and the Dollar and Thrifty names sit in the same group for lower priced bookings.
On loyalty, Hertz states of Gold Plus Rewards that “It’s free to join” and that “there are no membership fees”, and that members “skip the counter at select locations”. The earning rule is narrower than the amount on a receipt. Hertz states that “Points are earned and redeemed on per day time and mileage charges only. Taxes, fees, and options are excluded”. The BBB file also notes that Hertz asks renters to contact its executive customer service team before bringing a matter to BBB.
What hertz reviews say about cars, charges and support
On Trustpilot, read September 10, 2026, Hertz held 3.7 out of 5 from 24,933 reviews, with 64 percent at five stars and 24 percent at one. The shape of that file matters as much as the average: most posts are positive, and the negative quarter is consistent in what it raises. Favourable reviewers describe quick pickups and returns, and counter staff who were welcoming at the branch named.
The critical quarter returns to a short list. Renters report cars handed over with dirt, pet hair, food residue or smoke odour; a vehicle class below the one reserved; mechanical faults found during the rental; difficulty reaching support by telephone; and charges they say were not clear at booking, including coverage and toll line items. Hertz publishes its rate conditions and the optional products it sells, and the BBB file records how the company answers each complaint.
The BBB record reads differently again. The Estero file carries an A+ letter grade and lists the business as not BBB accredited, while the customer reviews on that file average 1.07 out of 5 across 1,193 posts. BBB states plainly that “Customer Reviews are not used in the calculation of the BBB Letter Grade Rating.” A BBB file collects mainly from renters who arrived with a complaint, so the distance between 3.7 and 1.07 is partly a difference in who writes on each platform.
How to get the best price
Comparing the quoted total rather than the daily rate, with the same pickup and drop times at every supplier, is the starting point. A free tool such as CarRentalMatch checks offers across suppliers for one trip, which shows whether Hertz is cheapest on those dates and whether Dollar or Thrifty prices the same class lower on the same days.
Joining Gold Plus Rewards before booking costs nothing and puts the counter bypass in reach where it operates. Photographs at pickup and return, a look at the interior before leaving the bay, and the fuel and toll lines checked against the agreement give renters a record if a charge is queried later.
Verdict on hertz reviews in 2026
Read together, hertz reviews describe a brand with the widest network in the sector and a mostly satisfied majority, alongside a steady minority reporting cleanliness, vehicle substitution and billing questions that took time to settle. Checking the car before leaving the bay, keeping photographs and reading the final receipt cover most of the ground, and pricing the same trip against two other suppliers is worth the minute it takes.
About CarRentalMatch
CarRentalMatch is a free car rental price comparison website. It shows rates from a range of suppliers for the same pickup point and dates, so travellers can see the spread. It does not rent vehicles itself. CarRentalMatch does not own, operate or represent any rental brand named in this release.
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