Orlando agency built on no long-term contracts adds a senior hire, new clients and a podcast in its second year
ORLANDO, Fla., September 10, 2026. Upwynn Marketing, a boutique digital agency founded two years ago by former corporate marketer Liz Mbwambo, has grown to a team of nine while posting some of its strongest client results to date. The agency, which works without long-term contracts, reported that one Orlando medical practice saw its Meta ad cost per click drop 27 percent and its click-through rate climb 57 percent between June and August, with monthly ad spend held flat.
“Most agencies grow results by asking for more budget. We would rather earn it,” said Mbwambo, CEO and founder of Upwynn. “Our clients can see exactly what they paid for and what came back. When the numbers get better and the invoice does not, that is the whole point.”
Better numbers, same budget
For the medical practice, Upwynn ran continuous creative testing on Meta and shifted toward video, which lifted click-through rates every month from May onward. On Google, a conversion-focused search structure has produced more than 640 tracked phone calls this year at a 22 percent conversion rate.
A second client, an Orlando helicopter tour company, more than tripled engagement per post on Facebook and Instagram in three months with no paid promotion behind the content. The approach was simple: three posts a week per platform, a calendar tied to Orlando’s tourism season, and a heavier mix of video.
Growing on purpose
In August, Upwynn a Senior Marketing Manager, a player-coach role that keeps senior talent hands-on with every account. The agency also kicked off new engagements in home services, healthcare, real estate and hospitality this quarter, and rolled out a new paid media operating framework so every account gets the same weekly checks on conversion tracking, budget pacing, search terms and creative fatigue.
The growth has come with guardrails. Before expanding its use of AI this summer, Upwynn brought in outside counsel for guidance on client data and privacy and set internal rules for how AI is used. AI handles research and reporting prep. People make the calls.
Sharing the story
Mbwambo recently appeared as a guest on the Unconventional Wisdom podcast with host Kim Miller Hershon, where she talked about leaving a six-figure corporate role to bootstrap the agency, and the habits that shaped its first two years. Upwynn is also launching its own show, In Other People’s Business, a series of casual conversations with business owners about what really goes on behind the scenes.
About Upwynn Marketing
Upwynn Marketing (formerly LMB Marketing Group) is a boutique digital marketing agency in Orlando, Florida, serving mid-market service businesses in healthcare, legal, automotive and home services. The agency runs paid media, SEO, social and content with no long-term contracts, full visibility into spend and results, and senior talent on every account. Founder Liz Mbwambo brings 15 years of marketing experience managing millions in annual media spend for national and local brands. Learn more at upwynnmarketing.com.
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Website: upwynnmarketing.com