Buzzabout, an AI-powered social media research platform used by more than 15,000 marketers, agencies, and brands, today announced a major expansion of its platform. The update adds always-on listening agents, audience demographics with OCEAN psychographics, and native integrations with AI assistants including Claude, ChatGPT, and Cursor, alongside a free trends tracker that surfaces rising topics across major social networks.
The announcement reflects a wider shift in how marketing teams use social data. Conventional social listening and social media monitoring tools track how often a keyword or a brand is mentioned. Research teams increasingly need the layer underneath: which pain points drive a conversation, which trends are forming, and what language an audience actually uses. Buzzabout approaches social data as consumer research rather than mention counting, analyzing conversations across Reddit, TikTok, YouTube, Instagram, X (formerly Twitter), and LinkedIn in more than 30 languages.
The platform’s multimodal engine analyzes text, audio, and video. It transcribes speech, reads on-screen text, and detects objects and logos in video frames. Every mention is labeled by AI across ten dimensions, including sentiment, emotion, intent, topic, tone, hook type, call to action, and narrative. Audience analysis adds real profile demographics such as age, gender, geography, and profession, together with OCEAN personality scores, giving teams consumer insights and audience research that go beyond engagement metrics.
“Most social listening tools count keyword mentions. That tells a marketer how loud a topic is, not why people care,” said Viktor Surkov, founder of Buzzabout. “We built Buzzabout to be the definitive social media research tool. It reads conversations the way a researcher would: it extracts the pain points, the objections, and the exact language an audience uses, across video and audio as well as text. Awareness metrics show that people saw something. Research shows why they would buy.”
The new listening agents extend this analysis into always-on brand monitoring. Rather than only collecting new mentions, each agent processes them: it extracts pain points and topics as configured, tracks daily mention volume, and sends alerts on volume spikes, sentiment shifts, and newly detected pain points through Slack, email, or webhooks. A built-in research AI assistant answers questions over the collected data with auditable tool calls, and results can be shared as live, embeddable charts.
For teams that already work inside AI assistants, Buzzabout’s MCP connectors make the platform’s social data available directly within Claude, ChatGPT, and Cursor, with a REST API for custom workflows. The company also released a free [social media trends tracker → https://buzzabout.ai/trends], which surfaces trending topics and emerging conversations, including TikTok trends, without requiring an account.
Buzzabout is available at https://buzzabout.ai with a free trial. The company runs partnership programs for agencies, creators, and educational institutions.
About Buzzabout
Buzzabout is an AI social intelligence company based in Lisbon, Portugal. Its social media research platform extracts insights from billions of online conversations across six social networks, combining trend analysis, competitive intelligence, and audience insights in one place. More information is available at https://buzzabout.ai.
Media contact:
Viktor Surkov, Founder
viktor@buzzabout.ai
https://buzzabout.ai
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