Your Best Marketing Channel Might Be Lying: Webinar Shows How Midsize Retail Can Fix ROAS and Marketing Measurement

Posted on
by

Your Best Marketing Channel Might Be Lying: Webinar Shows How Midsize Retail Can Fix ROAS and Marketing Measurement
This webinar explains how marketing attribution software helps midsize retail brands validate Google and Meta ROAS by unifying fragmented data across ecommerce, retail, and marketing systems. By combining top-down and bottom-up measurement models and resolving customer identity, brands can move beyond inflated platform metrics to more accurate, complete marketing performance insights
Midsize retail brands often rely on inflated platform metrics that misrepresent true performance. This analysis explains how marketing attribution software can validate Google and Meta ROAS by combining ecommerce, POS, ERP, and marketing data into a unified system. By resolving customer identity and measuring full journeys, brands can reduce wasted spend and improve marketing measurement accuracy.

Boise, ID – April 30, 2026 – Many midsize retail and ecommerce brands are making marketing decisions based on incomplete or misleading data.

Retlia, a retail-focused data platform, is hosting a live webinar, “Your Best ROI Marketing Channels Might Be Your Worst: Marketing Attribution Is A Customer Identity Problem,” to address a growing gap between reported performance and actual business results.

Register here: [Webinar] Your Best ROI Marketing Channels Might Be Lying: Attribution Is A Customer Identity Problem

More details: https://retlia.com/news/your-best-roi-marketing-channels-might-be-your-worst-retlia-announces-webinar-on-customer-identity-first-marketing-attribution

The issue is not just attribution. It is marketing measurement itself.

Most platforms report performance based on what they can track, not what actually drives revenue. Retail sales, wholesale orders, Amazon purchases, and delayed conversions are often missed or double-counted.

This leads to inflated ROAS and misallocated budgets, and a recent analysis from Retlia highlights how this happens and how to fix it.

“When the same customer appears as multiple identities across systems, measurement breaks down,” said Nick Wynkoop, Co-Founder of Retlia. “And when platforms only see part of the journey, they over-credit themselves.”

The webinar introduces a more practical approach to marketing measurement, combining:

  • Bottom-up methods such as UTMs, promo codes, and multi-touch attribution
  • Top-down methods such as matchback, test/control, and macro lift analysis

Rather than choosing one model, Retlia emphasizes using both.

The key enabler is a unified data warehouse built for retail and commerce.

By merging and deduplicating customer data across ecommerce, POS, ERP, and marketing systems, brands can:

  • Eliminate overcounting from platform-reported ROAS
  • See complete customer journeys across channels
  • Apply both attribution and measurement models effectively
  • Make budget decisions based on actual revenue impact

“Most teams don’t need more complex models,” said Dean, Technical Co-Founder of Retlia. “They need complete, clean data so the models they already understand actually work.”

The session is designed for midsize retail, ecommerce, and wholesale leaders who are questioning their current reporting or struggling with conflicting numbers across systems.

Register to attend: https://attendee.gotowebinar.com/register/4177317807715105114?source=PR+ABNewswire

About Retlia

Retlia provides a retail-focused data platform that unifies ecommerce, wholesale, POS, and marketing systems into a single, decision-ready data environment. Designed for midsize retail and product brands, Retlia enables accurate marketing measurement, reliable attribution, and more confident decision-making.

Media Contact
Company Name: Retlia
Contact Person: Nick Wynkoop
Email: Send Email
Country: United States
Website: retlia.com