Outdoor Advertising Market Outlook
According to Mordor Intelligence, the global outdoor advertising market was valued at USD 40.15 billion in 2025 and is estimated to grow from USD 41.62 billion in 2026 to reach USD 49.86 billion by 2031, registering a CAGR of 3.67% during the forecast period (2026–2031). The steady rise in the outdoor advertising market size reflects consistent spending in established economies, expanding digital screen networks in emerging cities, and the channel’s role as a privacy-compliant complement to online media. The outdoor advertising industry continues to attract brand budgets as advertisers look for reliable reach without dependence on third-party cookies.
The outdoor advertising market growth is supported by digital billboards, transit media digitization, and integration with retail media platforms. North America leads in revenue contribution, while Asia-Pacific records the fastest expansion due to urban development and growing infrastructure investments. The outdoor advertising market forecast highlights gradual digital conversion of static assets into programmatic formats, helping operators increase yield while maintaining long-term location contracts.
Growth Drivers in the Outdoor Advertising Market
Real-Time Data and Dynamic Content
Cloud-based content management systems now allow creative messages to change based on weather, traffic flow, or time of day. This capability enhances campaign relevance without relying on personal data collection. The outdoor advertising industry is increasingly integrating AI-based forecasting tools to adjust content delivery and improve campaign performance tracking.
Retail Media and Omnichannel Attribution
Retailers are combining loyalty data with exposure tracking from nearby screens to measure store-level sales impact. This integration strengthens the outdoor advertising market growth outlook, as brands gain clearer visibility into return on investment. Retail media networks are increasingly incorporating digital billboards into their broader marketing ecosystems.
5G and High-Definition Displays
The expansion of 5G connectivity supports seamless streaming of high-definition creative content across digital billboards. Faster networks improve content delivery reliability and enable interactive campaigns. This development strengthens the outdoor advertising market size for digital formats, especially in metropolitan corridors.
Regulatory and Measurement Challenges
While digital formats are expanding, regulatory controls in certain European cities limit new billboard permits. In addition, fragmented measurement standards across publishers create hesitation among advertisers seeking unified performance benchmarks. The outdoor advertising industry is working toward standardization to protect long-term market share.
Check out more details and stay updated with the latest industry trends, including the Japanese version for localized insights: https://www.mordorintelligence.com/ja/industry-reports/outdoor-advertising-market?utm_source=abnewswire
Outdoor Advertising Market Segmentation
By Type
-
Traditional Outdoor Advertising
-
Digital Outdoor Advertising
By Service
-
Billboards
-
Transit
-
Street Furniture
-
Place-Based / Ambient Media
By Location Environment
-
Roadside and Highways
-
Transit Terminals
-
Airports
By End-User
-
Retail
-
Healthcare
-
BFSI
-
Media and Entertainment
Explore Our Full Library of Technology, Media and Telecom Research: https://www.mordorintelligence.com/market-analysis/technology-media-and-telecom?utm_source=abnewswire
Key Players in the Outdoor Advertising Market
-
JCDecaux
-
Clear Channel Outdoor Holdings, Inc.
-
Ströer SE & Co. KGaA
-
Lamar Advertising Company
-
Outfront Media Inc.
Conclusion
The outdoor advertising market forecast indicates moderate yet consistent expansion through 2031. Digital transformation, retail media collaboration, and improved measurement frameworks will define the next phase of outdoor advertising market growth. While regulatory limits in some regions may restrict new site development, conversion of existing static assets into digital formats offers a practical path for revenue enhancement. As advertisers prioritize privacy-compliant reach and omnichannel attribution, the outdoor advertising industry remains a stable component of media planning strategies.
Overall, the outdoor advertising market trends reflect disciplined investment, geographic diversification, and increasing alignment with data-driven marketing strategies, positioning the sector for sustained performance throughout the forecast period. The balance between traditional formats and digital innovation ensures that the outdoor advertising market size will continue expanding at a measured pace.
For more insights on outdoor advertising market, please visit the Mordor Intelligence page: https://www.mordorintelligence.com/industry-reports/outdoor-advertising-market?utm_source=abnewswire
Industry Related Reports:
Programmatic Advertising Market
The programmatic advertising market is projected to reach USD 0.72 trillion in 2026, up from USD 0.65 trillion in 2025, and is expected to grow to USD 1.17 trillion by 2031, registering a 10.34% CAGR during 2026–2031. Growth is driven by increasing adoption of AI-powered ad buying, real-time bidding (RTB), expansion of connected TV (CTV), and rising demand for data-driven, automated advertising solutions across digital channels.
The advertising services market is anticipated to expand from USD 1.03 trillion in 2025 to USD 1.23 trillion in 2026, reaching USD 2.33 trillion by 2031 at a robust 13.63% CAGR between 2026 and 2031. Growth is fueled by digital transformation initiatives, omnichannel campaign strategies, increased brand spending on online platforms, and the rising influence of social media and performance-based advertising models.
The mobile marketing market is expected to grow from USD 25.9 billion in 2025 to USD 30.3 billion in 2026, and is forecast to reach USD 66.31 billion by 2031, advancing at a 16.98% CAGR during 2026–2031. Expansion is supported by rising smartphone penetration, increased app usage, location-based advertising, personalized push notifications, and growing investments in mobile-first digital engagement strategies.
About Mordor Intelligence:
Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.
With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.
For any inquiries or to access the full report, please contact:
media@mordorintelligence.com
https://www.mordorintelligence.com/
Media Contact
Company Name: Mordor Intelligence
Contact Person: Jignesh Thakkar
Email: Send Email
Phone: +1 617-765-2493
Address:11th Floor, Rajapushpa Summit, Nanakramguda Rd, Financial District, Gachibowli media@mordorintelligence.com
City: Hyderabad
State: Telangana 500008
Country: India
Website: https://www.mordorintelligence.com/