Sports and Leisure Equipment Market Size and Growth Outlook
According to a research report by Mordor Intelligence, the global sports and leisure equipment market size is estimated at USD 511.56 billion in 2026 and is projected to reach USD 715.45 billion by 2031, registering a CAGR of 6.94% during the forecast period. The steady sports and leisure equipment market growth reflects increasing health consciousness, rising participation in fitness programs, and growing enthusiasm for outdoor and adventure sports.
The expanding sports and leisure industry is being shaped by consumer prioritization of preventive healthcare, government-backed sports initiatives, and technological innovation in performance-oriented equipment. As wellness becomes embedded in daily routines, sports and leisure equipment is transitioning from discretionary spending to essential lifestyle investment.
Key Trends Driving the Sports and Leisure Equipment Market
Rising Health and Fitness Awareness
One of the strongest sports and leisure equipment market trends is the shift toward proactive health management. Consumers increasingly view fitness equipment, sports gear, and performance apparel as critical tools for maintaining physical well-being. Rising awareness of lifestyle diseases and sedentary habits is driving higher household-level adoption of sports and fitness equipment.
This structural behavioral change is reinforcing long-term sports and leisure equipment market growth, particularly in home fitness and recreational categories.
Expansion of Outdoor and Adventure Sports
The growing popularity of hiking, mountain biking, trekking, climbing, and water sports is significantly contributing to the sports and leisure equipment market forecast. Experience-driven travel, social media exposure, and urban consumers seeking outdoor recreation are driving demand for durable, high-performance adventure equipment.
Adventure sports equipment and accessories are capturing an increasing sports and leisure equipment market share, supported by innovation in lightweight materials and safety features.
Government-Supported Sports Participation
Public-sector investment in sports infrastructure is influencing the sports and leisure industry. Initiatives such as China’s “healthy China 2030,” India’s “Khelo India,” and Saudi Arabia’s Vision 2030 are promoting organized sports participation and driving institutional procurement of standardized equipment.
These programs strengthen the sports and leisure equipment market size by expanding both grassroots and competitive-level participation across regions.
Influence of Social Media and Celebrity Endorsements
Digital platforms and athlete collaborations are reshaping the sports and leisure equipment market trends landscape. Signature product launches, influencer-driven campaigns, and direct-to-consumer (DTC) engagement strategies allow brands to reach targeted demographics efficiently.
E-commerce integration further supports sports and leisure equipment market growth, enabling brands to bypass traditional retail barriers and improve customer personalization.
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Sports and Leisure Equipment Market Segmentation Overview
By Sport Type
- Ball Sports Equipment
- Adventure Sports Equipment
- Others
By Product Type
- Apparel
- Footwear
- Others
By Application
- Personal/Household
- Others
By Distribution Channel
- Offline Retail Stores
- Others
By End User
- Male
- Female
By Geography
- North America
- Europe
- South America
- APAC
- Middle East and Africa
Competitive Landscape of the Sports And Leisure Equipment Industry
The global sports and leisure equipment market is highly competitive, with multinational corporations and specialized brands driving innovation and global expansion.
Key Sports And Leisure Equipment Market Players Include:
- Nike Inc.
- Adidas AG
- PUMA SE
- Under Armour, Inc.
- New Balance Athletics, Inc.
Leading companies are investing in product innovation, digital engagement, sustainability initiatives, and performance-enhancing materials to maintain and expand their sports and leisure equipment market share.
Conclusion: Sports and Leisure Equipment Market Forecast to 2031
The sports and leisure equipment market forecast indicates sustained expansion through 2031, with revenues expected to reach USD 715.45 billion. Rising health awareness, government-backed sports initiatives, expanding female participation, and growing outdoor recreation trends will continue to shape demand.
As wellness, recreation, and adventure become integral to modern lifestyles, the sports and leisure equipment market size is expected to expand steadily across both personal and commercial segments. Companies that focus on durable, performance-driven, and digitally integrated products are positioned to strengthen their competitive standing within the evolving sports and leisure industry.
Industry Related Reports:
Health and Fitness Club Market – The health and fitness club market, valued at USD 125.65 billion in 2025, is projected to grow to USD 199.46 billion by 2031 at a CAGR of 8.01%. Growth is fueled by increasing health awareness, rising disposable incomes, and the adoption of personalized fitness programs and digital fitness solutions.
Licensed Sports Merchandise Market – The licensed sports merchandise market is expected to expand from USD 42.70 billion in 2025 to USD 58.01 billion by 2031 at a CAGR of 5.21%, driven by growing fan engagement, global sports events, and the rise of e-commerce platforms for merchandise sales.
Racket Sports Equipment Market – The racket sports equipment market is projected to grow from USD 96.12 billion in 2025 to USD 139.69 billion by 2031 at a CAGR of 6.42%, supported by increasing participation in recreational and professional racket sports, innovative product offerings, and rising awareness of fitness benefits.
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