The gluten-free products market is projected to grow from USD 8.34 billion in 2025 to USD 11.78 billion by 2030, at a CAGR of 7.2%. The gluten-free products market is transitioning from a niche, condition-driven category to a mainstream functional food segment. Growth is increasingly shaped by regulatory convergence, portfolio integration by large FMCG players, and innovation in texture, taste, and cost parity, positioning gluten-free products as a sustained growth opportunity across retail and foodservice channels globally.
Key Takeaways:
- North America is estimated to account for 50.4% of the gluten-free products market in 2025
- By product type, the snacks & RTE products segment is projected to grow at the highest rate from 2025 to 2030.
- By distribution channel, the conventional stores segment is estimated to dominate the market with a share of 71.7% in 2025.
- By form, the solid segment is estimated to account for 90.3% of the market in 2025.
- The Kraft Heinz Company (U.S.), The Hain Celestial Group (U.S.), General Mills, Inc. (U.S.), and Conagra Brands, Inc. (U.S.) were identified as some of the star players in the gluten-free products market, given their strong market share and product footprint.
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gluten-free products market, by type
Based on type, bakery products dominate the gluten-free market because of their broad consumption and vital intake in daily diets, including bread, cakes, cookies, etc.
gluten-free products Market, By Distribution Channel
Conventional stores, which comprise supermarkets, hypermarkets, and internet retailers, are expected to dominate the gluten-free products market during the forecast period. Their comprehensive accessibility, convenience, and extensive range of products make them the primary choice among consumers seeking gluten-free food.
gluten-free products Market, By Form
The solid segment is expected to hold a significant market share, owing to its convenience in handling, longer shelf life, and widespread use in commercial manufacturing.
Asia Pacific to lead global gluten-free products market during forecast period.
North America is poised to lead the gluten-free products market, driven by a shift from a condition-driven niche to a mainstream functional food segment. Growth is increasingly shaped by regulatory maturity, portfolio-wide integration by large FMCG players, and continued innovation in texture, taste, and cost parity.
The Kraft Heinz Company (United States), The Hain Celestial Group (United States), General Mills Inc. (United States), Conagra Brands, Inc. (United States), Kellanova (United States), Barilla G. e R. Fratelli S.p.A. (Italy), Raisio Oyj (Finland), Dr. Schär AG / SPA (Italy), Ecotone (France), Enjoy Life (United States), Alara Wholefoods Ltd (United Kingdom), Katz Gluten Free (United States), Genius Foods (United Kingdom), Silly Yaks – For Real Taste (Australia), and Norside Foods Ltd (United Kingdom).
Recent Developments in the Gluten-free Products Industry
- July 2024: The flavors of Ore-Ida and GoodPop, brands of The Kraft Heinz Company, joined forces with frozen novelties in the creation of Fudge n’ Vanilla French Fry Pops, which is manufactured using vanilla oat milk, a chocolate fudge shell, crispy potato bits. With strategic placement into the gluten-free category, these two innovative, first-of-their-kind products were expected to place the companies in an excellent position to meet the increasing consumer demand for unique and allergen-friendly snacks.
- March 2024: Garden Veggie, The Hain Celestial Group’s brand, introduced Flavor Burst tortilla chips. These gluten-free tortilla chips were expected to be available in vegetable-infused flavors like nacho cheese and zesty ranch. This innovation is expected to help the company grow by providing consumers with healthy and nutritious gluten-free snacking options.
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