The media and entertainment industry has undergone monumental change in recent years. Like many sectors, the COVID-19 pandemic and global lockdowns forced audiences to reconsider long-standing institutions, traditional gatekeepers, and outdated production models. In response, consumers—particularly younger generations—began turning more heavily toward online platforms for entertainment that felt immediate, authentic, and culturally relevant.
This shift ushered in a new era of creators: YouTubers, Twitch streamers, influencers, and digital collectives who now rival traditional studios in reach and impact. At the center of this movement is AMP (Any Means Possible), one of the most influential groups of internet personalities today. Closely connected to this evolving ecosystem is Bigga$tate, a figure whose influence often operates behind the scenes but whose fingerprints are found across major moments in modern culture.
An Emmy Award–winning celebrity publicist, Bigga$tate entered the entertainment business with a clear intention: to “live the way I see myself in my head.” Over time, his involvement with high-profile creators, celebrities, and projects has earned him a reputation as one of Hollywood’s best-kept secrets. His strategic thinking, creative direction, and talent for connecting people have made him invaluable to brands, artists, and platforms navigating the digital-first era.
The NXT Show and the AMP Connection
One of the most visible examples of Bigga$tate’s reach is *The NXT Show*, created by Chris Nxt Door and Justin E Young. The series starred Kai Cenat, Duke Dennis, Agent, Rayasianboy, and others during its first season, amassing over one million views. Fans have been vocal about their anticipation for a second season—one rumored to feature AMP members in an ODD Future TV–style format. Industry chatter suggests Bigga$tate may be involved in casting and could also appear in season two alongside Reggie Baybee, whom he represents as both publicist and manager.
Chance The Rapper and NAACP Recognition
Bigga$tate’s creative relationship with Chance The Rapper further elevated his profile. Chance cast Bigga$tate and Reggie Baybee in the music video for “Ride,” a Chicago-centric visual that featured local legends such as Twista, Do or Die, Korporate, Baby Chief, Star Bandz, Burn Poe, Big Mouf Bo, Neicy Pooh, and Streamer of the Year IShowSpeed. The video surpassed five million views within its first month. This collaboration also contributed to Bigga$tate becoming a nominated NAACP Image Awards actor—an achievement bridging internet culture and traditional recognition.
Notably, this was not their first collaboration. Earlier in his career, Bigga$tate booked Spenzo to tour with Chance The Rapper while ghostwriting and helping build Spenzo’s entire career foundation.
Creative Work with Druski and Digital Stars
Beyond publicity, Bigga$tate is a hands-on creative. He has co-directed skits and online content for major creators including Druski, Reggie Baybee, Skin Bone, Future of Chicago, Fyb J Mane, and others, proving his versatility both behind and in front of the camera.
Traditional Media and Reality Television
Bigga$tate’s influence extends well beyond digital media. He served as assistant to the director for a season of *Hell’s Kitchen* alongside Gordon Ramsay and Domenick Nati, helped cast talent for *Squid Game: The Challenge*, and contributed original music to promote the show—bridging reality television with modern promotional strategy.
Theatre and Live Production
His creative footprint also includes live performance. Bigga$tate produced *Heart Tells Tales*, a stage play by Omen Kaine that sold out shows in both Los Angeles and New York, demonstrating his ability to translate digital momentum into real-world success.
Film and Streaming Success
Bigga$tate also appeared as an actor in a #1 trending movie on Tubi called Out Of The Darkness directed by Breezy Films, reinforcing his growing presence in streaming cinema. Looking ahead, *Street Team Movie—co-directed by Bigga$tate and Lil Sicc and starring Lil Sicc, Cityboistreets, and Bigga$tate—is slated for release on Tubi and Amazon Prime Video. The project remains under wraps but is positioned for strong performance.
Despite these milestones, Bigga$tate defines success less by accolades and more by impact.
“In a few years, I want to have launched many ideas that helped others be free in their ideas,” he says. “Help their movies come out, or their songs become a hit, as I have always done. My dreams now are to maintain altitude and work harder.”
As entertainment continues to decentralize, Bigga$tate stands as a connector between online culture, AMP’s influence, and traditional Hollywood—known to many, underestimated by most, and quietly shaping the future of content.
Media Contact
Company Name: Bigga$tate
Contact Person: Domenick Nati
Email: Send Email
City: Chicago
State: Illinois
Country: United States
Website: http://biggastate1.com