Dubai, United Arab Emirates – 27 Jan, 2026 – friction AI today announced the launch of its AI visibility and recommendation analytics platform designed for brands that sell products and services online.
As consumers increasingly rely on AI assistants instead of traditional search engines to research, compare, and choose products, visibility is no longer driven by rankings alone. Brands are now discovered through AI generated answers and recommendations.
friction AI helps brands answer questions potential customers are already asking, including which brands are recommended by AI assistants, how AI systems describe a brand, and why competitors may be preferred in AI driven responses.
“AI is becoming a new discovery and decision layer for customers,” said João Da Silva, founder of friction AI. “If your brand is not recommended by AI, it is invisible at the moment of intent. friction AI gives brands clarity into how AI systems perceive them and what signals influence those recommendations.”
What friction AI Does
friction AI is an AI visibility and recommendation platform that analyzes how brands appear across large language models such as ChatGPT, Google Gemini, Anthropic Claude, Perplexity, and Google AI Overviews.
Instead of focusing on keywords and rankings, the platform evaluates how AI systems interpret brands when answering real customer questions related to buying, comparing, and choosing products and services.
This makes friction AI relevant for brands searching for the best AI visibility tracking tool, AI recommendation analytics, and ways to improve brand presence in AI search and answer engines.
Core Platform Features
Brand Health Audit Analyzes sentiment, authority, visibility, and purchase intent signals used by AI models.
Visibility Tracking Monitors where and how a brand appears across AI generated answers with custom prompts.
Commerce Prompt Monitoring Simulates real customer questions to understand which brands and products AI systems surface and why.
Competitive Benchmarking Compares and tracks brand performance against direct competitors within the same category.
Experimentation Framework Enables structured testing to measure how changes impact AI recommendation outcomes over time.
Multi Platform AI Monitoring Tracks performance across ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
Why AI Visibility Matters
AI assistants increasingly summarize options, recommend products, and influence purchase decisions before users ever visit a website.
Traditional SEO focuses on search rankings. friction AI focuses on answer engine optimization by helping brands understand how they appear inside AI generated answers and recommendations.
This helps brands address real buyer questions such as best AI visibility tracking tool, how brands get recommended by AI, and how to improve AI driven discovery.
About friction AI
Founded in 2025 and headquartered in Dubai, friction AI is an AI commerce intelligence platform focused on AI visibility, recommendation analysis, and experimentation. The company helps brands understand and improve how they are discovered and recommended across generative AI systems.
Learn more at https://www.frictionai.co
Media Contact
Company Name: friction AI
Contact Person: Joao Da Silva
Email: Send Email
Country: United Arab Emirates
Website: https://www.frictionai.co