Waukesha, Wisconsin – January 26, 2026 – Simple Leaf Wellness Brands, a U.S.-based hemp wellness company, issued a statement today regarding recent federal activity aimed at establishing a clearer regulatory framework for hemp-derived products sold in the United States.
The proposed framework, introduced at the federal level, seeks to modernize oversight of the hemp industry by emphasizing consumer safety, manufacturing standards, and product transparency, while maintaining access to compliant products that have been legally available for years. The announcement comes amid continued growth in the hemp wellness sector and ongoing calls for consistent federal guidance.
Founded in 2019, Simple Leaf Wellness Brands operates within existing federal and state hemp regulations and distributes products through direct-to-consumer and retail channels nationwide. The company stated that regulatory clarity remains a critical issue for consumers, manufacturers, farmers, and retailers alike.
“Clear and consistent rules are essential for any consumer-facing industry,” said Brandon Rowe, Chief Executive Officer of Simple Leaf Wellness Brands. “As hemp-derived products have become part of daily wellness routines for many Americans, it is important that oversight focuses on safety, transparency, and accountability without creating uncertainty for consumers or responsible businesses.”
According to Simple Leaf, a well-defined regulatory structure can help distinguish compliant manufacturers from unregulated or unsafe activity, while providing consumers with greater confidence in product quality and labeling. The company noted that many established hemp businesses have voluntarily implemented testing, quality control, and disclosure practices in the absence of comprehensive federal standards.
The hemp wellness industry has experienced rapid expansion over the past several years, contributing to agricultural development, small business growth, and consumer access to plant-based wellness options. However, regulatory inconsistencies across jurisdictions have created challenges for businesses seeking to operate transparently and responsibly.
Rowe added that federal engagement on hemp oversight reflects the growing maturity of the industry. “The discussion around hemp regulation has evolved,” he said. “The focus is increasingly on how to implement practical standards that protect consumers while recognizing the realities of an established marketplace.”
Simple Leaf emphasized that any regulatory approach should be informed by science, public health considerations, and existing consumer use patterns. The company also highlighted the importance of stakeholder collaboration, including input from manufacturers, laboratories, agricultural producers, and consumer advocates.
Industry observers note that clearer federal guidance could reduce confusion among consumers and retailers while supporting consistent enforcement across states. Simple Leaf stated that it will continue to monitor developments related to hemp oversight and engage constructively in discussions affecting the industry.
“As this process continues, it is important that the conversation remains centered on safety, clarity, and long-term sustainability,” Rowe said. “Those principles benefit consumers first, while also supporting a stable environment for responsible operators.”
Simple Leaf Wellness Brands is headquartered in Wisconsin and operates nationally. The company focuses on formulation transparency, third-party testing, and regulatory compliance within the evolving hemp wellness landscape.
DISCLAIMER: Simple Leaf’s products are manufactured and sold in accordance with the Agricultural Improvement Act of 2018 (2018 Farm Bill) and applicable federal and state hemp regulations. All products are compliant with the 2018 Farm Bill.
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Company Name: Simple Leaf Wellness Brands
Contact Person: Sara
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Phone: 855-767-5223
Address:N16 W23233 Stone Ridge Drive
City: Waukesha
State: WI
Country: United States
Website: https://simpleleaf.com