In recent years, with the improvement of people’s living standards and the increasing popularity of outdoor sports, the market for gun scopes for hunting has shown a vigorous development trend. According to data from relevant market research institutions, the market size of civilian gun scopes in China reached approximately 4.32 billion yuan in 2024, and is expected to rise to 4.76 billion yuan in 2025, with a year-on-year growth of about 10.2%, demonstrating a strong growth momentum.
In hunting activities, gun scopes serve as a key equipment for enhancing shooting accuracy. The demand for gun scopes continues to rise. From the perspective of product types, there are various types of gun scopes on the market, each with its own advantages. Optical scopes, with a long history of development and mature technology, occupy a dominant position in the market with clear imaging effects, accounting for approximately 65% of the total market share. Among them, telescopic scopes have high precision and are suitable for long-distance shooting, and are highly favored by professional hunters, being widely used in hunting large game scenarios; red dot scopes, due to their fast aiming characteristics, have obvious advantages in close-range hunting of small game and are favored by beginners. With the rapid development of technology, infrared scopes and digital scopes have emerged as a new force, leveraging advanced Thermal Imaging and digital image processing technologies, which can be used in night or adverse weather conditions, compensating for the shortcomings of optical scopes, and their market share is gradually expanding, expected to increase to around 30% by 2025.
In terms of consumer groups, hunters’ demand for gun scopes is no longer limited to basic functions and increasingly pursues high-quality and high-performance products. The sales growth rate of high-end gun scopes priced over 5,000 yuan reached 15.8%, far exceeding the 7.2% growth rate of mid-to-low-end products, demonstrating the trend of consumption upgrading. These consumers pay more attention to the optical performance, durability, and intelligent functions of gun scopes, such as products with automatic focusing and ballistic calculation functions, which are highly sought after.
The sales channels are also undergoing significant changes. Online e-commerce platforms, with their convenience and rich product selection, have become an important way for consumers to purchase gun scopes. The proportion of online channel sales in 2024 jumped from 45% in 2023 to 52%. Promotional activities on platforms such as Tmall and JD have greatly driven this growth. At the same time, offline professional outdoor stores and shooting clubs also play an irreplaceable role, allowing consumers to experience the products in person and receive professional purchasing advice.
In regional markets, the eastern and southern regions have developed economies and a strong outdoor activity atmosphere, and have always been the main consumption areas for gun scopes, contributing 32% and 25% of the annual sales respectively. However, the northern region and the central and western regions have huge growth potential. With the improvement of local residents’ living standards, their enthusiasm for outdoor activities is constantly rising, and with policy support, they are expected to become new growth points for the market in the future.
At the policy level, the country’s vigorous support for the sports industry, such as the continuous advancement of the “National Fitness Program Outline”, has indirectly promoted the development of the civilian gun scope market. In 2024, the import tariff for related products was reduced by 2 percentage points, further stimulating the sales of imported high-end brands. Data from the General Administration of Customs shows that the import volume increased by 12.5% year-on-year.
Looking ahead, as technology continues to innovate, gun scope products will develop towards intelligence, high precision, and multi-functionality, and the hunting market size is expected to further expand. However, during the development process, the industry also needs to pay attention to regulations and strictly abide by relevant policies and regulations to ensure the healthy and orderly development of the market and provide better products and services for hunting enthusiasts.
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