ATLANTA, GA – Magical Waxing, a Metro Atlanta–based beauty services brand specializing in waxing and personal care treatments, has announced the expansion of its franchise program as demand for professional beauty services continues to rise across the United States.
According to industry projections, the U.S. beauty and personal care services market is expected to reach $104.74 billion by 2025, driven by recurring consumer demand and increased focus on personal wellness. Founded more than a decade ago, Magical Waxing has grown to six operating locations in the Atlanta metropolitan area and has served over 50,000 clients.
The company offers a range of services including Brazilian waxing, full-body waxing, eyebrow threading, facials, vajacials, eyelash extensions, henna tattoos, and men’s grooming services. Magical Waxing attributes its growth to a standardized service model, strict hygiene protocols, and the use of customized hard wax formulas imported from Italy. The brand states it is the only U.S. salon group offering 12 different hard wax varieties, selected based on skin sensitivity and hair type.
“Our focus has always been on delivering consistent quality and client comfort,” a company representative said. “Franchising allows us to replicate a proven operating system while maintaining the standards that built customer trust.”
The franchise model is designed for scalability, allowing owners to operate single or multiple locations. Franchisees receive foundational training, ongoing operational support, marketing resources, and access to centralized research and development initiatives. The company also provides brand assets, digital marketing guidance, and local market strategies to support growth.
Magical Waxing reports that its business model has demonstrated stability across varying economic conditions, citing the recurring nature of personal care services as a key factor. The franchise requires a $35,000 franchise fee, a 6% royalty on gross sales, and a minimum initial investment of $199,750, which includes training and startup costs.
The company is seeking franchise partners with strong customer service skills, sales and marketing experience, and business management capability. Prior experience in the beauty industry is not required.
Magical Waxing operates under applicable franchise regulations and provides a Franchise Disclosure Document where legally permitted. Availability varies by state.
More information about the franchise program is available at www.magicalwaxingfranchise.com
Media Contact
Company Name: Magical Waxing
Email: Send Email
Phone: 4783457777
Address:4367 Lawrenceville Hwy, Ste G Ste G
City: Tucker
State: GA
Country: United States
Website: https://magicalwaxing.com/