Introduction
The US Car Rental market is valued at USD 38.90 billion in 2025 and is projected to reach USD 49.13 billion by 2030, expanding at a 4.78% CAGR. This steady growth reflects renewed travel enthusiasm, evolving business mobility needs and the wider adoption of digital booking channels.
Key Market Trends
Leisure Travel Driving Rental Demand: Leisure travel has re-emerged as a key growth engine for the United States car rental market. With domestic trips and road-based vacations on the rise, rental operators are reporting higher utilization rates and increased average daily rental prices. According to Mordor Intelligence, the leisure segment captured the largest revenue share in the preceding year and is projected to expand faster than business-oriented rentals. This surge reflects a sustained preference for flexible, self-driven travel experiences among consumers seeking convenience and adventure.
Digital Shift in Booking Behavior: Booking patterns are undergoing a major digital transformation. The United States car rental market analysis shows that over 70% of all bookings now occur through online channels. In 2024, digital bookings accounted for approximately 72.23% of total reservations, and this share is expected to climb steadily through 2030. (Mordor Intelligence) The move toward online booking not only simplifies the customer journey but also enables dynamic pricing, real-time inventory management, and enhanced fleet utilization all critical for operational efficiency and customer satisfaction in a competitive landscape.
Evolving Vehicle Preferences and Propulsion Trends: Consumer preferences for vehicle type and powertrain are shifting significantly. Economy cars still represent the bulk of rentals, but SUVs and crossovers are now growing at a faster pace as travelers prioritize comfort, space, and versatility particularly for leisure trips. (Mordor Intelligence)
Diversifying Service Models: The structure of vehicle rental services in the United States is broadening beyond traditional short-term rentals. Long-term rentals, vehicle subscription services, and peer-to-peer (P2P) car-sharing platforms are capturing growing market share. Mordor Intelligence notes that P2P models are growing at a sharper pace than traditional providers, reflecting changing consumer priorities around ownership, flexibility, and digital convenience. This diversification allows operators to tap into new revenue streams and cater to a wider range of customer needs from temporary vehicle access to ongoing mobility solutions.
Market Segmentation
By Application
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Leisure and Tourism
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Business and Corporate
By Vehicle Type
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Economy and Budget Cars
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Luxury and Premium Cars
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SUVs and Crossovers
By Booking Channel
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Online (Web & App)
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Offline (Counter & Phone)
By Rental Duration
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Short-Term (less than 30 days)
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Long-Term and Subscription (more than 30 days)
By Propulsion
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ICE Vehicles
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Hybrid-Electric Vehicles
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Battery-Electric Vehicles
By Service Model
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Traditional Corporate Fleets
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Peer-to-Peer Platforms
By Geography
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Northeast
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Midwest
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South
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West
Key Players in the United States Car Rental Market
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Enterprise Holdings Inc.
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Hertz Global Holdings Inc.
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Avis Budget Group Inc.
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Sixt SE
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Fox Rent A Car
Conclusion
The united states car rental market stands at a pivotal stage of growth and change. With a forecast arrival at around USD 49.13 billion by 2030, the market size is expected to expand meaningfully. The growth is underpinned by increasing leisure travel demand, strong adoption of online booking channels, shifts in vehicle preferences, and the emergence of alternative service models. The segmentation details and the strength of leading players underscore that this is a market moving beyond recovery into a phase of sustained expansion.
Get More insights: https://www.mordorintelligence.com/industry-reports/united-states-vehicle-rental-market?utm_source=abnewswire
Industry Related Reports:
Car Rental Market: The Car Rental Market Report segments the industry by Booking Mode (Offline and Online), Application (Leisure and Business), End User (Self-Drive Individual and Others), Vehicle Type (Mini & Economy Cars, Compact & Intermediate Cars, and Others), Rental Length (Short-Term, Medium-Term, and Long-Term), and Geography. The report provides market forecasts in terms of value (USD).
Tourism Vehicle Rental Market: The Global Tourism Vehicle Rental Market report analyzes market demand and provides segmentation by vehicle type, booking mode, end-user, and geography. Based on vehicle type, the market is categorized into economy and luxury/premium segments. By booking mode, it is divided into online and offline channels, while by end-user, it includes self-driven rentals and rental agencies. Geographically, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. The report offers market size and forecasts for the tourism vehicle rental market in terms of value (USD billion) across all these segments.
Europe Vehicle Rental Market: The Europe Vehicle Rental Market Report is segmented by Booking Type (Offline and Online), Rental Channel (On-Airport and Off-Airport), Rental Duration (Short Term and Long Term), Application Type (Leisure/Tourism and Others), Vehicle Class (Economy, Compact, and Others), Powertrain (ICE and Others), Service Model (Traditional Car Rental and Others), End-User, and Country. The report provides market forecasts in terms of value (USD) for all the mentioned segments.
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