Agritechnica 2025 brings key innovations in farming into focus – from automation and robotics to smart digital systems. Messe.TV provides editorial coverage of the world’s leading trade fair for agricultural technology in Hanover, highlighting developments designed to make farming more efficient, data-driven and sustainable. What does the future of smart agriculture look like?
Global Meeting Point for Agricultural Innovation: Agritechnica 2025
Held every two years in Hanover, Agritechnica is regarded as the most influential international trade fair dedicated to crop production technology. The event draws professionals from agriculture, research, industry and policy-making from around the globe. While traditionally known for showcasing agricultural machinery, the 2025 edition places a stronger emphasis on software-driven processes, automated solutions and digitally integrated systems.
Acting as a launchpad for innovation and industry dialogue, Agritechnica brings together manufacturers, start-ups and research institutions to present advanced concepts and practical applications for the years ahead.
Editorial Coverage on Messe.TV: Robotics, Automation and Smart Tools
As part of its reporting, Messe.TV explores topics such as autonomous field robots, AI-powered decision support, and digital infrastructure for agricultural operations. The aim is to make complex technologies accessible to professionals, end users and industry observers. Messe.TV conducts exclusive interviews with key innovators, including:
- Ant Robotics
- AI.Land
- Ekobot AB
- FarmBlick
Editorial content from the Agritechnica 2025 trade fair is now available online: Agritechnica 2025
Sustainable Agriculture Through Digital and Automated Solutions
Agricultural producers are increasingly challenged to meet yield demands while conserving environmental resources. Digital tools and smart technologies can help bridge this gap. Precision control systems, data sensors and automated processes support optimized use of seed, fertilizer and irrigation. At the same time, advanced analytics allow early detection of plant diseases, soil condition monitoring, and forecasting of extreme weather events.
Agritechnica 2025 offers a broad overview of solutions that align ecological responsibility with economic viability. Messe.TV reports on how such technologies contribute to more sustainable farming, whether on smallholdings or large-scale operations.
Digitalization as a Cross-Industry Driver
The impact of digital transformation is not limited to agriculture. From manufacturing to logistics and administration, cloud technologies, data integration and automation are reshaping entire sectors. Messe.TV tracks these developments in a dedicated editorial segment on digitalization across industries: Messe TV Digitization
This section offers in-depth features, interviews and trade fair reports from a variety of sectors – including food production, mechanical engineering and urban systems.
A Premier Venue for Global Trade Fairs: Hanover Exhibition Grounds
Agritechnica takes place at the renowned Hanover Exhibition Center – one of Europe’s largest and most advanced venues for international trade events. With excellent transport links, modern infrastructure and decades of experience, the location is well equipped for events of global scope. Operated by Deutsche Messe AG, the venue offers comprehensive support for exhibitors from around the world, combining logistical expertise with a strong focus on technology-driven industries.
Acknowledgement: Monibot Server Monitoring as Reporting Sponsor
Messe.TV’s editorial coverage of Agritechnica 2025 is supported by Monibot, a provider of robust and scalable server monitoring solutions. The company ensures transparent and secure system oversight for IT infrastructures. Through its sponsorship, Monibot contributes to the visibility of digital innovation in agriculture.
More information is available at: www.monibot.io
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