JAKARTA, INDONESIA – October 30th, 2025 – From September to October, Animal Rights Activists are holding peaceful protests, demanding that international giant hospitality company, Marriott, fulfill their own commitment to using only cage-free eggs. The company is at risk of not being able to meet its cage-free egg policy by the 2025. In 2018, Marriott publicly announced its commitment to transition to 100% cage-free eggs by 2025. With three months to go before the deadline, the company’s progress on its cage-free policy in Southeast Asia has only reached 42.65%, falling short of its stated target.
Activists from Act For Farmed Animals held a peaceful protest in front of the Marriott Sari Pacific Jakarta on Wednesday, September 23rd, urging the company to reach its 100% target, which remains far behind today. Thirteen activists stood behind a podium with a cloth banner that proclaimed Marriott as a “champion” of corporate irresponsibility when it comes to animal welfare. One hundred flyers were also distributed, and public interaction demonstrated enthusiasm for improving animal welfare standards in the hospitality industry.
Globally, Marriott’s cage-free egg policy has increased by about 20% annually, particularly in Western Europe, Middle Eastern, and Asia Pacific. Despite this significant progress, the company still needs to increase its efforts to fulfill the promise in Asia. By accelerating its implementation in Asia, Marriott can not only achieve its target but also strengthen its position as an inspiration for other hotel chains.
“Since Marriott has been able to meet its cage-free commitments in other regions, we believe the same can be done in Asia. There is no reason why consumers in Asia should accept different standards, and the suffering of chickens knows no geographical boundaries,” said Elfha Shavira, Campaign Lead at Act For Farmed Animals.
Since 2020, Act For Farmed Animals has encouraged 51 local and global companies to adopt cage-free policies. This reflects growing consumer demand and public concern for animal welfare and ethical aspects of consumer behavior.
A global movement
Growing global demand for change is evident in numerous street protests. Demonstrations took place in São Paulo and Rio de Janeiro, Brazil, on August 23rd, followed by actions in Bangkok, Thailand, on August 28th, led by Sinergia Animal activists.
“Thai consumers’demand for compassionate food is growing, driven by ethical standards including animal welfare policies. By switching to 100% cage-free eggs in the Asia region, Marriott can not only build long-term trust with consumers but also become a leader in the hospitality industry,” said Saneekan Rosamontri, Managing Director at Sinergia Animal Thailand.
The movement’s momentum continued in New Delhi, India, on October 3rd, where over 50 activists from various Asian countries gathered. This protest marks the largest coordinated action to date, sending a clear message: pressure across Asia will intensify unless Marriott makes substantial progress on its cage-free policy.
Cage-Free: The New Benchmark for Hospitality
In small cage systems, hens are confined to cages no larger than a sheet of paper for their entire lives. This extreme confinement prevents them from performing natural behaviors essential to their well-being, such as stretching their wings, nesting, dust-bathing, or perching. Scientific evidence has repeatedly shown that these conditions lead to severe physical and psychological distress, including bone fractures, feather loss, and chronic stress.
“Marriott’s progress in the US and Latin America shows that change is possible. By extending this policy to Asia, Marriott can set a global benchmark for compassion and responsibility in the hospitality industry,” said Carolina Galvani, Founder and Executive Director of Sinergia Animal.
About Act For Farmed Animals
Act For Farmed Animals is a collaborative initiative by Animal Friends Jogja and Sinergia Animal International to reduce the suffering of farmed animals in Indonesia and promote more compassionate food choices. Website:
https://www.sinergiaanimalinternational.org/
https://www.actforfarmedanimals.org/
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