San Mateo, CA – October 30, 2025 – Firework, the world’s leading Agentic Commerce Platform, today announced the launch of AVA 4.0, the industry’s first AI FAQ solution built for Agentic Commerce, purpose-designed to transform e-commerce product pages into interactive, shoppable conversations that drive engagement and sales.
Built to power the modern product discovery experience, AVA 4.0 merges Firework’s Agentic Video Commerce framework with conversational AI to enable context-aware, brand-native answers that inspire confidence and accelerate purchasing decisions.
In a landscape where shoppers expect instant, personalized answers, AVA 4.0 helps brands deliver AI-powered, agentic interactions directly at the moment of intent, turning curiosity into conversion.
The First PDP-Native AI FAQ
AVA 4.0 is purpose-built for Product Detail Pages, the point of highest conversion potential. It engages customers directly where they decide, reducing friction and increasing purchase intent. Early adopters report up to 13.5% conversion rates and 31.2% higher add-to-cart rates, outperforming industry averages by over 6x.
Firework’s AI Product Graph enables AVA to handle 100,000+ SKUs, managing structured data, attributes, and content across categories, languages, and retailers. AVA 4.0 integrates seamlessly with Firework’s Agentic Video Player, returning contextual video responses alongside text-based answers, blending education with entertainment in real time.
Brands can syndicate product knowledge to retailer PDPs, ensuring consistent agentic responses and unified messaging across distributed channels. For the first time, brands can sponsor AI FAQs (e.g., “Why choose Intel Core Ultra?”), introducing a new retail media unit built directly into agentic conversations.
AVA 4.0’s lightweight architecture supports 10x concurrent users, loads instantly, and reduces cost-per-conversation, all while delivering an elevated user experience. Built-in analytics reveal top questions that lead to purchases, missing PDP data, and competitor mentions, turning shopper curiosity into actionable strategy.
Proven Impact of Firework’s Agentic Commerce Platform with AI FAQ
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13.5% funnel conversion rate (vs. 2% industry average)
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31.2% add-to-cart rate within Firework PDPs
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6.3% activation rate and 82 CSAT score
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10x scalability with sub-second response times
These metrics reaffirm Firework’s leadership in delivering measurable business outcomes through Agentic Commerce and AI-driven product engagement.
Competitive Advantage of Firework’s Agentic Commerce Platform with AI FAQ
Unlike generic chatbots or scripted video widgets, AVA 4.0 offers:
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Commerce-first design: built to convert, not deflect tickets
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Video-native capability: blends text + visual answers seamlessly
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Enterprise scalability: handles global catalogs and multilingual data
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Retail media layer: monetizes FAQ interactions
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Unified intelligence: synchronizes brand and retailer ecosystems
Brands across fashion, beauty, home improvement, grocery, and consumer electronics are already seeing 35% higher conversion lift and 100%+ CLTV growth through AVA integrations.
About Firework
Firework is the world’s leading Agentic Commerce Platform, enabling brands to bring the immersive, personal experience of in-store shopping to their digital storefronts.
Through shoppable video, livestreaming, and agentic AI tools like AVA 4.0, Firework empowers brands to connect authentically with shoppers, boost engagement, and drive measurable sales growth.
Headquartered in Silicon Valley and backed by over $250 million in funding, Firework partners with 1,500+ global brands. Its technology has earned Frost & Sullivan’s Global Competitive Strategy Leadership Award (2024 & 2025) and Fast Company’s Next Big Things in Tech (2023).
Independent editorial publications have spotlighted Firework’s innovation:
Together, these resources highlight how Firework’s Agentic Commerce Platform is setting the benchmark for next-generation retail engagement, transforming product pages into intelligent, interactive, and revenue-generating experiences.
Media Contact
Company Name: Firework Inc.
Contact Person: Yi Jin
Email: Send Email
Phone: 703-994-7240
Address:2 W 5th Ave
City: San Mateo
State: California
Country: United States
Website: https://firework.com/products/ai-shopping-agent