The playout automation and channel-in-a-box market is expected to grow at a compound annual growth rate (CAGR) of 15.8% over the course of the forecast period, from an anticipated USD 2.9 billion in 2023 to USD 6.1 billion by 2028. The growing demand for video content across a range of industries, the rise in demand for over-the-top (OTT) services, the rise in HD and UHD content consumption, and the rapid expansion of live broadcasting are the main factors driving the market’s growth.
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By solution, the playout scheduling and management segment to register for the largest market size during the forecast period.
By solutions, the playout scheduling and management segment is expected to register the largest market size during the forecast period. These solutions are designed to efficiently manage the scheduling of programs, advertisements, and other content, helping broadcasters maintain a cohesive and engaging on-air presence. In the competitive broadcasting landscape, where delivering high-quality content without disruptions is paramount, playout scheduling solutions contribute significantly to the overall success of a channel. Within the playout automation and channel-in-a-box market, these scheduling and management solutions often integrate with other elements of the broadcasting workflow, such as traffic management systems and media asset management platforms.
By services, support and maintenance services to register for the highest CAGR during the forecast period.
The support and maintenance segment of the playout automation & channel-in-a-box market is growing rapidly. Vendors in this market understand the critical nature of these systems and typically offer comprehensive maintenance packages to address both routine upkeep and emergency situations. Maintenance services encompass a spectrum of activities, ranging from software updates and hardware diagnostics to preventive maintenance checks. Regular software updates are vital to keeping playout systems current with evolving industry standards, and ensuring compatibility with new file formats, codecs, and broadcast protocols.
By region, Asia Pacific accounted for the highest growth rate during the forecast period.
Asia Pacific is witnessing significant growth in the playout automation & channel-in-a-box market. Asia-Pacific emerges as a region characterized by rapid digitalization, diverse content consumption patterns, and a burgeoning broadcasting industry. Growth drivers include the expanding middle-class population, increasing internet penetration, and the rise of mobile devices as primary content consumption platforms. Asian broadcasters are investing in advanced playout automation solutions to meet the demands of a vast and diverse audience while optimizing operational efficiency.
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Unique Features in the Playout Automation & Channel-in-a-box Market
Modern Channel-in-a-Box systems collapse traditional master control, graphics, scheduling, ingest and device switching into a single software appliance running on generic IT hardware — significantly simplifying deployment, lowering rack space and operational overhead.
Cloud / SaaS playout and hybrid deployment. Vendors now offer fully cloud-native or hybrid playout so broadcasters can launch channels quickly, scale elastically for events, run disaster recovery in another region, or operate as a service — removing the need to ship and maintain on-prem servers.
Multi-format, multi-resolution playout (SD → UHD/4K) and on-the-fly transcoding. Single systems now handle SD/HD/UHD timelines, multiple output flavors and simultaneous streams with automated transcoding, so one playlist can feed OTT, satellite, cable head-ends and social streams at once.
Major Highlights of the Playout Automation & Channel-in-a-box Market
The playout automation and channel-in-a-box market is sizable and growing quickly: most recent industry reports put the 2024 market in the low-to-mid tens of billions (USD ~22–25B) with forecasts projecting high double-digit to mid-teens percentage CAGRs through the late 2020s/early 2030s (reports report CAGRs roughly between ~12% and ~19% depending on scope and vendor assumptions). This rapid expansion reflects broadcasters’ push to modernize operations and launch new channels faster.
Broadcasters are rapidly moving from hardware-centric master control to cloud-native and software-defined playout. Cloud or hybrid playout gives flexibility to scale channels on demand, supports remote/virtualized operations, and lowers capital outlay — this shift is one of the principal drivers of market growth.
While on-premise hardware still accounts for a large share of existing deployments (especially in large broadcast operations), vendors and buyers are favoring hybrid approaches (on-prem + cloud burst) that preserve reliability while enabling cloud benefits for peak events, rapid channel launches, and disaster recovery. Several market analyses call out hardware’s current revenue share even as cloud solutions post stronger CAGR.
New playout systems increasingly support SMPTE ST-2110/IP workflows, full UHD/4K playout, sophisticated SCTE-104/35 ad insertion, and richer automation primitives (live ingest + automated graphics + playlist mutation). These functional advances let operators improve QoE, monetize channels more precisely, and run mixed live/prerecorded channel schedules efficiently.
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Top Companies in the Playout Automation & Channel-in-a-box Market
Some major players in the playout automation & channel-in-a-box market include Harmonic (US), Evertz (Canada), Pebble Beach Systems (UK), Imagine Communications (US), Avid Technology (US), Grass Valley (US), Brightcove (US), Cinegy (US), Pixel Power (UK), ENCO Systems (US), BroadStream Solutions (US), PlayBox Technology (UK), Florical Systems (US), TSL Products (UK), Hardata (US), PlayBox Neo (Bulgaria), Hexaglobe (France), PlanetCast (India), Axel Technology (Italy), Aveco (Czech Republic), Anyware Video (France), Aplomb Technology (India), SI Media (Italy), Amagi (US), TVU Networks (US), Veset (Latvia), Evrideo (Israel), coralbay.tv (UK), Muvi (US), LTN Global Communications (US), and Zixi (US).
Harmonic (US)
Harmonic has established itself as a technological leader in the playout automation and channel-in-a-box market through its innovative solutions and services. The company offers a comprehensive range of products designed to streamline broadcast workflows and enhance operational efficiency. One of Harmonic’s key offerings is the Spectrum X advanced media server, which combines playout and channel-in-a-box functionalities, allowing broadcasters to manage content delivery seamlessly. The success of Harmonic in this market can be attributed to several factors. The Spectrum X, for instance, incorporates cutting-edge technologies such as software-based architectures, enabling flexibility and scalability for broadcasters. Harmonic has strategically focused on addressing the increasing demand for video content across various platforms.
Evertz (Canada)
Evertz has emerged as a prominent player in the playout automation and channel-in-a-box market, showcasing a robust technological portfolio to meet the dynamic demands of the broadcasting industry. The company’s offerings are characterized by their cutting-edge technology and comprehensive solutions. Evertz leverages its advanced Mediator-X platform, a versatile and scalable automation solution that integrates seamlessly with channel-in-a-box functionalities. A key factor contributing to Evertz’s success in this market is its commitment to IP-based and software-defined technologies. The Mediator-X platform, for instance, is designed to operate in both traditional broadcast and IP-based environments, providing broadcasters with flexibility in their transition to modern infrastructures. The company’s solutions encompass not only playout automation but also encompass live production, media asset management, and distribution, creating an integrated ecosystem that caters to the entire broadcast workflow.
Brightcove (US)
Brightcove is recognized as a leading provider of cloud-based video hosting, streaming, and monetization solutions. Brightcove’s technological strengths lie in its expertise in online video delivery and monetization. The company’s solutions are geared towards helping organizations deliver and monetize video content across various platforms. Brightcove’s Video Cloud platform, for instance, provides a comprehensive suite of tools for video hosting, streaming, and analytics. Factors contributing to Brightcove’s market position include its user-friendly interface, scalability, and adaptability to different industries. The platform enables content owners to manage, distribute, and monetize video content efficiently.
Pebble Beach Systems (UK)
Pebble Beach Systems, based in the UK, is a prominent provider of automation, channel-in-a-box, and integrated channel solutions tailored for the broadcast and media industries. Their extensive product lineup encompasses playout automation, virtualized playout, ingest, content management, and multichannel automation. Renowned for their reliability, flexibility, and scalability, Pebble Beach Systems’ solutions cater to broadcasters of all sizes. With a commitment to innovation, the company continually refines its offerings to align with the evolving needs of the broadcasting landscape.
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