Houston, TX – Blue Atlas Marketing, the digital agency known for cutting and keeping marketing focused on results, has released a new resource titled “How to Quantify Marketing Efforts Using Metrics That Actually Matter,” aimed at helping B2B companies make sense of their marketing performance. The article targets marketers, revenue teams, and business leaders who are done making decisions based on assumptions and need to back up their strategy with hard numbers.
The article arrives at a critical time. According to cited statistics, 54% of marketers expect to reduce ad spend, yet only 32% can effectively measure both digital and traditional investments side by side. For B2B teams under pressure to prove impact with fewer resources, this gap is costing them, and not just in dollars.
As stated in the article: “If you’re still basing decisions on impressions or clicks, you’re guessing. And guessing is expensive. ROI shows you where the money goes, what comes back, and what needs to be cut–fast.”
Takeaways from the Article:
- Define what counts as success by aligning marketing goals directly with business outcomes
- Identify the 10 KPIs that matter for tracking real marketing performance — not vanity metrics
- Audit your current marketing tools and connect platforms like GA4, HubSpot, and Salesforce for consistent, usable data
- Apply a seven-step process to extract actionable insights from your data, including attribution modeling, cohort analysis, and ROI forecasting
- Optimize your marketing across SEM, SEO, content, email, influencer, and affiliate channels using detailed, ready-to-use checklists
Instead of broad advice, the article includes actionable visuals, checklists by channel, tool breakdowns with pricing, and even a walkthrough of the CLV-to-CAC ratio that too many marketers overlook. Each section is built to be used — not just read — with tables, real formulas, and decision points that help teams move from analysis to action. Whether you’re optimizing ad spend or reporting to leadership, the piece helps cut through the clutter and focus on what actually improves ROI.
“Most teams aren’t lacking data. They’re just overwhelmed by noise,” said Nate Stockard, President and Lead Strategist at Blue Atlas. “We wrote this for B2B teams who are tired of chasing metrics that don’t matter and want to get back to what actually grows the business,” he added.
About Blue Atlas Marketing
Blue Atlas Marketing is a full-service digital agency headquartered in Houston, TX, with satellite offices in Memphis and Clearwater. Focused on B2B growth strategy, digital infrastructure, and performance analytics, Blue Atlas supports organizations that need more than just campaigns–they need clarity, accountability, and measurable outcomes. With in-house development, marketing, and accessibility teams, Blue Atlas builds digital systems that don’t just work, they prove their worth. The agency is known for working closely with clients to align marketing with business goals, not just digital trends. From web accessibility compliance to CRM integrations and strategy execution, Blue Atlas delivers solutions that actually move the needle.
To learn more, please visit www.blueatlasmarketing.com or contact them at info@blueatlasmarketing.com.
Media Contact
Company Name: Blue Atlas Marketing
Contact Person: Nathaniel Stockard
Email: Send Email
Phone: 713-244-6643
Address:11601 Shadow Creek Parkway Ste 111-372
City: Pearland
State: TX
Country: United States
Website: https://www.blueatlasmarketing.com