MIAMI, FL – May 19, 2025 – Katie Gutierrez, lead interior designer and co-founder of Errez Design, was recently featured on SoFlo Home Project, a televised design program airing on WPLG Local 10 that showcases exceptional homes and innovative design talent across South Florida. The episode spotlighted Gutierrez’s unique approach to maximalism and biographical design, with a tour of a vibrant, highly personalized residence in the Miami area.
The segment, hosted by Alena Capra, took viewers through a 2,300-square-foot waterfront home transformed by Gutierrez and her team to reflect the clients’ individuality, cultural identity, and zest for life. Gutierrez’s biographical design method—rooted in storytelling and deeply personalized interiors—stood out as a compelling alternative to trend-driven design, offering a blueprint for creating spaces that feel emotionally resonant and purposefully crafted.
“This home wasn’t just about aesthetics,” said Gutierrez during the episode. “It was about celebrating who these homeowners are—their optimism, their personal journey, and their duality as professionals and party-lovers. Design should tell your story.”
With bold uses of color, textured millwork, organic materials, and custom elements like a sunrise-themed wallpaper and a champagne-inspired light fixture, the home embodied the blend of character, celebration, and emotional symbolism that defines Errez Design’s work.
SoFlo Home Project’s platform has become an influential regional voice in South Florida’s design media landscape, providing a weekly stage for local design firms to showcase forward-thinking residential design. Gutierrez’s appearance reflects the growing visibility of Miami-based designers who are pushing the boundaries of narrative, identity-driven interiors.
The feature comes at a time when the South Florida design community is experiencing heightened national interest, as Miami continues to attract transplants and second-home owners seeking distinctive, lifestyle-driven environments.
Errez Design’s work has previously been recognized for its maximalist flair and commitment to designing with intention. The firm’s projects span high-end residential, commercial, and cultural spaces, with an emphasis on diversity, identity, and emotional connection.
The full episode of Katie Gutierrez’s feature on SoFlo Home Project is available to watch on youtube at https://www.youtube.com/watch?v=rcxOJvqGjwo&pp=ygUSc29mbG8gaG9tZSBwcm9qZWN0
Media Contact
Company Name: Errez Design
Contact Person: Ruben Gutierrez
Email: Send Email
Phone: 305-504-8818
Address:5804 Sunset Dr.
City: South Miami
State: Florida
Country: United States
Website: https://g.co/kgs/ePJknk1