Pre-school games and toys are the games and toys designed to catch the attention of children in the age group of two to four years. At this age, toys are more than a form of entertainment. The toys and games help in the development of the child’s cognitive skills. These toys should be bright in colour so that they attract the child’s attention. At the same time, care must be taken so that they pre-school games and toys do not have any small parts that the child can swallow.
More and more children are becoming addicted to video games and games on smartphones from a young age. The pre-school games and toys market has to compete with the video game market. Many toys and games manufacturers have realised the need for making the toys interactive and multi-functional. Many parents are increasingly becoming aware of the harmful effects of chemicals such as BPA in the toys. Therefore, manufacturers have also started to ensure that all the toys are free from such chemicals.
The professional report presents the findings of a market survey on pre-school games and toys that covered various manufacturers and regions. The report provides complete market analysis, including a look at the market dynamics, marketing channels, manufacturing process, and the cost structure analysis of manufacturing the pre-school games and toys. The report also forecasts the growth of the revenue from these games and toys for the period 2019 to 2024 by extrapolating the historical data from 2014 to 2018.
Key Players
Mattel
TOMY Company
Bandai Namco Holdings
Ravensburger
LEGO
Hasbro
Simba Dickie Group
Spin Master
Playgo Toys Manufacturing
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Segmentation
The report provides a thorough and comprehensive overview of the market by examining it from various perspectives. These perspectives or segmentation are based on manufacturers, types, and applications of the pre-school games and toys.
The revenue, production, areas served, product types, gross margin, and market share of all the major manufacturers such as Mattel, LEGO, Hasbro, and many more are analysed by the report.
The pre-school games and toys are also segmented on the basis of the raw materials used for their construction. The types of toys and games are plastic, wood, and metal. There are two applications of these games and toys, and these are on the basis of the age-group that they cater to. The report considers the age groups as 2 to 3 years and 3 to 4 years.
Regional Overview
The demand for these toys and their manufacturing costs varies from region to region. The global market is therefore bifurcated into six different regions – North America, Europe, China, Japan, Southeast Asia, and India.
Although it is cheapest to manufacture the toys in China, Southeast Asia, and India, there has been concern regarding the quality of toys from these regions. Manufacturers have tightened the quality norms in these regions to ensure compliance.
North America is one of the largest consumers of pre-school games and toys. The market continues to be the region where the latest games and toys are released.
Industry News
Apart from making the pre-school games and toys safer, the focus is also on developing toys and games that utilise the latest technology. The toys need to be interactive to capture the attention of children. Many are also opting for creating collectibles.
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Table Of Content:
1 Market Overview
2 Global Market Competition by Manufacturers
3 Global Capacity, Production, Revenue (Value) by Region (2013-2018)
4 Global Supply (Production), Consumption, Export, Import by Region (2013-2018)
5 Global Production, Revenue (Value), Price Trend by Type
6 Global Market Analysis by Application
7 Global Manufacturers Profiles/Analysis
8 Manufacturing Cost Analysis
9 Industrial Chain, Sourcing Strategy and Downstream Buyers
10 Marketing Strategy Analysis, Distributors/Traders
11 Market Effect Factors Analysis
12 Global Market Forecast (2018-2025)
13 Research Findings and Conclusion
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