Email Marketing Market – Overview
The surge in digitalization globally has spurred the expansion of the email marketing market around the world. Reports that gauge the information and communication technology industry have been made available by Market Research Future which creates reports on several industry verticals that review the market growth and prospects. The market is projected to gain a CAGR of 15.2% in the forecast period.
The penetration of the internet globally has promoted the use of emails thus increasing the user base of emails drastically. The importance of digital marketing in marketing strategies is projected to encourage the Email Marketing Market further. Furthermore, the penetration of email marketing in a broad range of industry verticals is expected to create several opportunities for expansion in the coming years.
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Competitive Analysis
The creation of favorable competitive advantage is expected to further expedite the development of the market in the forthcoming period. The experimentation in the basic strategies to help leadership to attain successful results in the market space is bolstering the growth in the market. The expansion of the market is reliant on the cutbacks achieved in profile-raising and miscellaneous overhead. The client base in the market is diversifying rapidly to display a broad range of demands that have to be dealt with precision so as to create a loyal user base. An unequivocal lead in the market place is expected to be created due to amended strategies in specific areas. The creation of new competencies and resources in the market is expected to further fuel the development of the market. The restrictions in the market are dealt with effectively so that they don’t impact the growth of the market.
The well-known contenders functioning in the Email Marketing Market are Zoho Campaigns (India), Campaign Monitor (US), HubSpot, Inc. (U.S.), Pinpointe On-Demand, Inc. (U.S.), Klaviyo (U.S.), ActiveCampaign, LLC (U.S.), GetResponse (Poland), Salesforce.com, Inc. (U.S.), Adobe (U.S.), Kevy (U.S.), Mailjet Inc. (France), AWeber Communications (U.S.), SendinBlue (France), Constant Contact, Inc. (U.S.), and Ontraport (U.S.).
Latest Industry News
Customer relations management tool HubSpot is set to introduce a free email marketing service. Under this service, users of the free version of Hubspot will be able to send up to 2,000 emails per month to potential customers and existing customers at no cost. As part of the free plan, Hubspot will also allow users to manage up to USD 1,000 in ad spending on social media networks like Facebook, Google, and LinkedIn each month. 16 JUL 2019
ShippingEasy is offering a seven-part course on email marketing for eCommerce sellers. The free course provides input on how a marketer can generate more revenue and drive more traffic via email marketing. The course will progress as a series and subscribers to this series will get one email per day for seven days, featuring lessons in email marketing. 18 JUL 2019
Segmentation
The global Email Marketing Market segmentation covers component, deployment mode, organization size, and industry vertical.
As per the component-based segmentation, this market covers services and solutions. Regarding deployment mode, the market has been segmented into cloud deployment and on-premise deployment. Based on organization size, the market has been segmented into small enterprises, medium-sized enterprises, and large enterprises.
As per industry vertical, the market has been segmented into Banking, financial services and insurance (BFSI), education, food & beverages, information technology (IT) & telecom, media & entertainment, retail & consumer goods, transportation & logistics, travel & hospitality, and others.
Detailed Regional Analysis
The regional segmentation of the global email marketing market covers North America, Europe, Asia Pacific, and Rest of the World (RoW).
North America has been assumed to have the largest market share in the global market due to the high degree of digitalization in the region, active operations of many major market players in the USA, presence of a large number of enterprises, and technological advancement. With USA in the lead, the other two high revenue-generating markets in this region are Canada and Mexico.
Europe is an important regional market due to most reasons that are same as North America. In this region, the far-reaching country-specific markets are France, Germany, and the UK. The remaining countries of Europe also make a major contribution to market revenue.
During the forecast period, Asia Pacific is anticipated to be the fastest-growing region due to rising adoption of digital marketing solutions, high density of population, growing IT industry in China & India, growing internet facilities and rapidly increasing number of enterprises. A large population also means a large number of email users who can be pitched to buy a product or service via email marketing. Preeminent country-specific markets in this region are China, India, and Japan.
The RoW segment covers Latin America and the Middle East & Africa (MEA) region. In Latin America, the market is decent due to good internet facilities, but lesser population compared to North America, Europe, and the Asia Pacific region get benefited to such type of marketing. In the MEA region, the market is limited due to the limited availability of internet and technology.
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Intended Audience
- Email marketing solution vendors
- Digital marketing solution vendors
- Independent Software Vendors
- IT System Integrators
- Cloud service providers
- IT Professional Service Providers
- IT Managed Service Providers
- Government Organizations
- Enterprises
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