Digital Assistant Market Highlights:
Digital assistants are defined as automated software applications or platforms in mobile devices that assist the human user through understanding natural language in written or spoken form. Market Research Future (MRFR) has published a research report about the global digital assistant market that estimates boost for this market between 2017 and 2023. By value, the market has been figured to be worth the US $ 8.9 bn by the end of the forecast period.
The vital factor extending the global digital assistant market growth is rapidly growing popularity of digital assistants in consumer markets as well as enterprise markets.The other factors essential for the market growth include growing popularity of artificial intelligence (AI) & natural language processing, the growing use of digital assistants in the healthcare sector, growing use of digital assistants in the online shopping, and enhanced customer experience.
The global Digital Assistant Market can be segmented on the basis of application, deployment, product, and lastly, region. Based on application, this market has been segmented into smartphones, smart homes, TV devices, and wearable devices. The deployment-based segmentation can segment the market into on-cloud deployment and on-premise deployment. Regarding products, the market can be segmented into Amazon Alexa, Apple’s SIRI, Google Assistant, Microsoft Crotona, and Samsung Bixby.
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Major Key Players
The key players in the global digital assistant market include Amazon Inc. (USA), Apple Inc. (USA), Artificial Solutions (Spain), Baidu Inc. (China), Cisco Systems Inc. (USA), Facebook Inc. (USA), Google Inc. (USA), IBM Corporation (USA), Microsoft Corporation (USA), Nuance Communications (USA), and Samsung Corporation (South Korea).
Regional Analysis:
The regional segmentation of the global digital assistant market has segmented the market into the regional markets known as Asia Pacific, North America, Europe, and the rest of the world (RoW). North America is the most distinguished regional market due to developed network architecture in this region, technical advancements, the presence of key market players, and the high adoption rate of home speakers. The topmost country-specific markets in this region are the USA, Canada, and Mexico.
Europe is an important country-specific market that is growing primarily due to the reasons that are the same as in North America. In this region, the major country-specific markets are France, Germany, and the UK, followed by the remaining countries of Europe. Some major market players are based in Europe too.
During the forecast period, the Asia Pacific region is being considered to be the fastest growing regional market due to increasing adoption of cloud-based services by industries and improvement in network infrastructure. In countries like China and India, many mobile device makers have their factories because of which, the market is growing in these countries. Another technologically-advanced country-specific market in this region is Japan, followed by the remaining countries of the Asia Pacific region.
The RoW segment lists the Middle East & Africa (MEA) region and some Latin countries. In the MEA region, the market is limited due to most countries being poor, lack of infrastructure, lack of awareness, lack of advanced technology, lack of education, and lack of skilled professionals.
The market comprising of Latin countries is small because the availability of advanced technology is limited in this region. Argentina and Brazil are two important economies that have the potential to rise as lucrative markets in the future.
Latest Industry News:
- Facebook is planning to develop a digital assistant that can discuss any topic with the users. It is also planning to use the AI agent for moderating content on its platform. 20 FEB 2019
- Microsoft and Vodafone Turkey are joining hands to develop an AI-based digital assistant. 16 MAR 2019
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Intended Audience:
- Digital assistance manufacturing companies
- Original equipment manufacturers
- Digital assistance providers
- Research and development companies
- Market research and consulting firms
- Solution providers
- Technology standards organizations
- Technology investors
- System Integrators
Table of Contents
1 Market Introduction
1.1 Introduction
1.2 Scope of Study
1.2.1 Research Objective
1.2.2 Assumptions
1.2.3 Limitations
1.3 Market Structure:
1.3.1 Global Digital Assistance Market: By Connectivity
1.3.2 Global Digital Assistance Market: By Product
1.3.3 Global Digital Assistance Market: By Deployments
1.3.4 Global Digital Assistance Market: By Application
1.3.5 Global Digital Assistance Market: By Region
Continued…
List of Tables
Table 1 Digital Assistance Market, By Connectivity
Table 2 Digital Assistance Market, By Product
Table 3 Digital Assistance Market, By Deployment
Continued…
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List of Figures
Figure 1 Research Methodology
Figure 2 Digital Assistance Market: By Connectivity (%)
Figure 3 Digital Assistance Market: By Product (%)
Continued…
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