Market synopsis
Infotainment systems provide the driver with navigation-related information for driving the car safely. These systems provide entertainment to the passengers in the form of music and videos. The infotainment system uses various features such as GPS, sensors, LCDs, audio players, video players, and the Internet to enhance the user experience while driving. Infotainment system comprises hardware and software components. Hardware components include LCDs, GPS, Wi-Fi, and camera among others, whereas, software component consists of an operating system, application software, and navigation maps.
The key drivers for the market of in-car infotainment systems are the increasing need for driver assistance and growing concern of driver safety. Drivers need assistance to drive safely to the destination which can be achieved using proper navigation system in the car. Infotainment systems also ensure the safety of the vehicle by providing real-time footage of the surroundings, which helps guided parking where visuals are displayed on the LCD screen. However, infotainment systems can sometimes distract the driver which raises safety concerns and is against regulatory compliance taken by government; these concerns can act as major restraining factors for the growth of the market. Moreover, the high installation cost of in-car infotainment systems is expected to hinder the growth of market in the forecast period.
A recent trend in the In-Car Infotainment Market is the integration of artificial intelligence for providing a virtual personal assistant with active voice command to proactively guide drivers. Moreover, infotainment systems in vehicles is responsible for connecting the vehicle with other vehicles via the Internet. Connected vehicles can provide various benefits in increasing the vehicle safety, providing environmental benefits by reducing traffic congestion, and enhancing the user experience in the car.
Ford’s SYNC 3 is an infotainment system that provides user access to the voice navigation and traffic information. SYNC 3 enables the user to keep eyes on the road and hands on the wheels with enhanced voice recognition, climate control, simple music search, and capacitive touchscreen display. Ford partnered with Amazon to use the capabilities of the digital assistance — Alexa into their infotainment systems which provides user virtual assistance which reduces the driver distraction.
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Key Players
The prominent players in the market of In-Car Infotainment are Volkswagen Group (Germany), Ford Motor (US), General Motors Company (US), Harman International Industries (US), Denso Corporation (Japan), Fujitsu Ten Limited (Japan), Visteon Corporation (U.S.), Panasonic Corporation (Japan), BMW (Germany), Delphi Automotive (UK), Apple Inc (US).
Segmentation
- By component, the market is segmented into hardware and software. The hardware is further sub-segmented into display units and audio units.
- By vehicle type, the market is segmented into passenger cars, light commercial vehicles, heavy commercial vehicles.
- By connectivity, the market is segmented into V2V, mobile and voice control.
- By installation, the market is segmented into OEM and aftermarket.
- By region, the market is segmented into North America, Asia-Pacific, Europe, and the rest of the world.
Regional analysis
The global market for in-car infotainment is estimated to grow at a significant rate during the forecast period from 2018 to 2023. The geographical analysis of in-car infotainment market is done for North America, Europe, Asia-Pacific, and the rest of the world.
Europe is expected to contribute to the largest market share for in-car infotainment market owing to increasing demand for in-car infotainment in the automobile industry. European Union has made telematics control mandatory in automobiles mainly in passenger cars which is expected to drive the growth of in-car infotainment market in Europe. North America is expected to register an outrageous growth for in-car infotainment market as key players such as Ford motors are partnering with big players such as Amazon to make new developments in the infotainment systems. Additionally, the presence of major key players such as General Motors, Apple Inc, are working towards enhancing the user experience using infotainment systems.
Asia-Pacific is expected to be the fastest growing in the market owing to the increasing demand for luxury cars and increasing disposable income of people in this region.
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Intended Audience
- Original Equipment Manufacturers (OEMs)
- Infotainment system manufacturers
- In-car infotainment software providers
- In-car infotainment display manufacturer
- System integrators
- In-car infotainment hardware manufacturer
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